Marketing, Systems & Executive Assistant (VA)

Job Description This is a remote position. **Role Title:** Marketing, Systems & Executive Assistant (VA) **Reports To:** Founder / Performance Coach **Location:** Remote (AEST alignment preferred) **Work Type:** Part-Time / Full-Time #### **Role Overview:** We are seeking an experienced, high-caliber, and tech-savvy Virtual Assistant to act as a hybrid Marketing Manager and Executive Assistant for a premier high-performance business coaching practice. In this role, you will be the engine behind both our client-facing content distribution and our backend operations. You are a unique hybrid: a creative visual storyteller in **Canva**, a technical automation strategist in **GoHighLevel (GHL)**, an experienced content manager across **YouTube, Substack, and Pinterest**, and an impeccably organized administrator who keeps digital workspaces flawless. You understand how to maintain systems that attract, nurture, and convert high-level business owners ($500k–$5M revenue) while keeping the daily operations of the business running like clockwork. ### **Our Ideal Audience & Brand Voice (For the Candidate):** * **The Target Audience:** Established business owners and CEOs generating $500K to $5M. They do not want fluffy motivation; they need strategic scaling, operational leverage, and a major leadership mindset shift to step into their 7-Figure CEO persona. * **The Brand Voice:** Real, raw, authoritative, and direct. Straight-shooting with an athletic edge (built on discipline and resilience)—completely devoid of standard internet marketing hype. #### **Key Responsibilities:** **1. Funnel & CRM Automation (GoHighLevel - Core)** * Build, update, and optimize landing pages, lead capture forms, and sales funnels within GHL. * Manage backend automation: set up workflows, email triggers, and SMS nurture sequences for webinars, strategic workshops, and quiz funnels. * Maintain impeccable CRM hygiene: tag leads accurately, track pipelines, and generate weekly data reports. **2. Expanded Content Distribution & Scripting** * **YouTube:** Edit or coordinate the editing of long-form video content and YouTube Shorts. Write highly engaging, SEO-optimized titles, descriptions, and timestamps. Manage channel publishing and community engagement. * **Substack:** Own the formatting and distribution of weekly long-form articles/newsletters. Ensure high readability, clean branding, and strategic links back to GHL funnels or booking pages. * **Pinterest:** Design high-converting, click-worthy visual Pins in Canva. Write SEO-optimized descriptions and titles to drive organic traffic back to Substack articles, landing pages, and the main website. * **Core Social Media:** Repurpose long-form video/audio into social carousels, reels, and written posts for LinkedIn, Instagram, and Facebook. **3. Visual Asset Creation (Canva)** * Develop high-end, cohesive, on-brand graphic templates for Pinterest Pins, YouTube Thumbnails, Substack headers, and social media feeds. * Create digital workbooks, presentation slides, and lead magnet PDFs that reflect a high-caliber brand. **4. Comprehensive Executive Admin & Workspace Optimization (Previous Admin Tasks)** * **Google Workspace Mastery:** Audit, clean, and systematically organize Google Drive files and folders to ensure team-wide accessibility and seamless asset location. * **Communication & Calendar Management:** Oversee and filter email inbox outreach; manage calendar booking links, resolve scheduling conflicts, and protect the founder's time for high-leverage coaching. * **Workflow Automation:** Assist in setting up and managing digital workflows, task tracking (e.g., via Asana, Trello, or ClickUp), and automated assistants to keep professional deliverables on track. * **Team & Project Coordination:** Act as a central point of contact to ensure administrative tasks flow smoothly between internal team members and associates. #### **Required Skills & Qualifications:** * **Platform Mastery:** Advanced, proven experience using **GoHighLevel (GHL)** and **Canva**. * **Omnichannel Experience:** Demonstrable track record managing and growing **YouTube** channels, **Substack** publications, and **Pinterest** business accounts for B2B or high-ticket coaching brands. * **SEO Copywriting & Scripting:** Ability to write compelling, high-converting copy (video scripts, pins, newsletters) that matches a specific, direct, high-performance tone. * **High-End Digital Organization:** Exceptional skills in Google Workspace optimization, email gatekeeping, and task delegation tracking. ### **Application Benchmark Tasks (To test their alignment)** To filter for candidates who understand this specific ecosystem, require them to submit the following scripts and content ideas based on your core funnels.