Digital Marketing Executive (Fresher)

About Nutree

Nutree Vietnam is a fast-growing nutrition technology startup building an AI-powered calorie tracking and nutrition coaching app.

We are looking for a Performance Creative Executive who can turn marketing ideas, user insights, and winning concepts into high-performing ad creatives.

This role is ideal for someone who enjoys the intersection of creative, content, AI, video editing, and performance marketing.

What You’ll Do

• Produce at least 2 new ad creatives per day across video and static formats.
• Research new ad formats, templates, hooks, trends, and creative references.
• Develop new advertising angles, hooks, scripts, and concepts using AI tools and market research.
• Edit short-form video ads using existing footage, KOL/KOC content, UGC, product footage, and other available sources.
• Create multiple variations of winning creatives to continuously improve performance.
• Work closely with the founder and marketing team to turn business insights into advertising concepts.
• Review ad performance and use metrics such as CTR, CPA/CAC, CVR, ROAS, and retention signals to guide the next creative iteration.
• Build and maintain a library of winning hooks, formats, angles, templates, and creative learnings.
• Stay updated on high-performing ads, DTC brands, mobile apps, and consumer marketing trends.

What We’re Looking For

• Around 1–2 years of experience in performance marketing, creative marketing, content production, or a similar role.
• Strong video editing skills using CapCut, Premiere Pro, or similar tools.
• Able to create ad creatives quickly from existing footage and raw materials.
• Good understanding of direct-response advertising and what makes people stop, click, and convert.
• Familiar with performance marketing metrics such as CTR, CPA, CAC, CVR, and ROAS.
• Comfortable using AI tools such as ChatGPT for research, ideation, scripting, and creative production.
• Strong creative instinct and ability to generate new hooks and angles rather than only following briefs.
• Able to work independently and iterate quickly based on data.
• Familiarity with Meta Ads or TikTok Ads is a strong advantage.

What Success Looks Like

You are not expected to simply “make ads.”

You should be able to:

Understand the problem → Find an angle → Write the hook/script → Produce the creative → Review performance → Create the next iteration.

The goal is to continuously increase the number of high-performing creatives Nutree can test and scale.

What You’ll Get

• Direct exposure to a fast-growing consumer AI startup.
• Work closely with the founding team and directly influence growth.
• High ownership over creative strategy and execution.
• Opportunity to test ideas quickly and see direct business results.
• Access to AI tools, creative resources, and real advertising performance data.
• Competitive salary with performance-based incentives.

Location: Remote (HCM Preferred)

Employment Type: Full-time

Contact us: tobey.le@nutreeai.com