Digital Marketing Lead — B2B Growth & GoHighLevel (Hybrid, Medellín)

Digital Marketing Lead, B2B Growth and GoHighLevel

(Hybrid, Medellín)

Arvenda is a staffing company that connects Latin American professionals with companies in the United States. We are hiring a Digital Marketing Lead to join our team in Medellín and own our growth engine.

About the role

We are looking for someone who treats growth like a system, not a guessing game. This is a hands-on leadership role that covers strategy, paid acquisition, automation in GoHighLevel, and the dashboards that prove it worked. At Arvenda, marketing is a revenue function. Your decisions are tied directly to pipeline and revenue targets, and you will have direct visibility to leadership.

Job details

• Location: Hybrid, Medellín, Colombia [confirm in-office days]
• Employment type: Full-time [confirm contract type]
• Schedule: [confirm hours]
• Compensation: Up to USD 2,000 per month base, depending on experience, plus performance commissions tied to lead generation and KPI results

What you will do

• Design and run the digital growth roadmap, tied to revenue and lead generation targets
• Build and scale the B2B lead engine, from capture and nurture to a qualified handoff to Sales
• Plan, launch, and optimize paid campaigns on Google, Meta, and LinkedIn, owning budget and return on ad spend
• Drive organic and paid search strategy to grow qualified inbound traffic
• Build pipelines, nurture flows, lead scoring, and lifecycle campaigns in GoHighLevel
• Create automated workflows that reduce manual work and increase conversion
• Run cold email campaigns, including outreach, deliverability, and conversion
• Use AI tools to speed up content, testing, and reporting
• Define KPIs, build dashboards, and turn data into decisions leadership can act on

What we are looking for

• Hands-on experience managing campaigns, pipelines, and automations in GoHighLevel
• B2B marketing experience with U.S. companies
• A proven track record leading digital growth, with results you can explain using pipeline, cost per acquisition, return on ad spend, and conversion
• Hands-on command of paid ads on Google, Meta, and LinkedIn, and of SEO and SEM
• Practical experience using AI tools in marketing work
• Intermediate English (B2), written and spoken
• Based in Medellín and available for a hybrid schedule

Nice to have

• An active U.S. visa
• Familiarity with HubSpot, Marketo, or similar automation platforms
• Experience managing or mentoring a small marketing team
• A strong analytical mindset and comfort owning the numbers across every channel

How to apply

Apply through LinkedIn, or send your English CV to jerelyn@arvenda.com with the subject line “Digital Marketing Lead – [Your Name]”.

We never ask candidates for fees, photos, or identification documents at any stage of the process.