Digital Marketing & Lead Conversion Manager - Cape Town

Digital Marketing & Lead Conversion Manager

BeingIT® | Cape Town / Durbanville (remote but occasional meetings)

Product: Crisper

Turn digital attention into actual business.

BeingIT® is looking for a commercially driven Digital Marketing & Lead Conversion Manager to take ownership of the full journey from digital marketing campaign → customer enquiry → qualified lead → sales opportunity → conversion.

This is not a traditional social media or content marketing role. We are looking for someone who understands that likes, followers and clicks are only part of the picture. The real measure of success is whether digital activity generates quality opportunities and ultimately customers and revenue.

You will sit at the intersection of digital marketing, lead generation, customer acquisition and sales, taking accountability for what happens after a prospect responds to our marketing.

What you'll be responsible for:

Digital Marketing & Campaigns

Help develop and execute BeingIT®'s digital marketing and lead-generation strategy.

Identify opportunities to generate new business through social media and digital channels.

Recommend appropriate platforms, audiences, campaign concepts, messaging and calls-to-action.

Coordinate ongoing campaigns across relevant digital platforms.

Monitor campaign performance and continuously identify opportunities to improve targeting, messaging, lead quality and conversion.

Understand paid digital advertising and how different channels contribute to commercial results.

Use campaign data and analytics to determine what is actually generating business.

External Marketing & Design Agency Management

You will act as the key point of contact between BeingIT® and our external design/marketing providers.

You will:

Brief external providers on campaign objectives, target markets, products, services and desired outcomes.

Guide the development of advertisements, graphics, videos, campaigns and other creative content.

Review and critically evaluate proposed marketing material.

Ensure that content accurately represents BeingIT® and its products/services.

Provide constructive feedback and request changes where required.

Hold external providers accountable for agreed deliverables and campaign objectives.

Review campaign performance with external providers and drive improvements.

You do not necessarily need to be a graphic designer or personally create professional artwork. You do, however, need enough digital marketing knowledge to know what good looks like, brief suppliers effectively and challenge work that isn't commercially effective.

Lead Management & Customer Acquisition

Once a campaign generates an enquiry, you own what happens next.

You will:

Receive and monitor incoming digital leads.

Respond promptly through telephone, email, WhatsApp and other appropriate channels.

Qualify prospects against our target customer profile.

Establish whether there is a genuine need and commercial opportunity.

Understand whether the prospect can afford the solution.

Establish whether the contact has decision-making authority.

Assess the likelihood and timeframe of a potential purchase.

Ensure legitimate leads are not overlooked or allowed to go cold.

Maintain accurate records of leads and customer communications.

Sales Follow-Up & Conversion:

This role is equally about sales execution as it is about marketing.

Conduct needs analysis and understand the customer's requirements.

Build relationships with prospective customers.

Follow up consistently and professionally.

Handle questions and reasonable objections.

Arrange meetings, consultations, demonstrations and sales appointments.

Provide relevant information and prepare quotations/proposals where appropriate.

Maintain contact with prospects throughout the decision-making process.

Work opportunities through the sales pipeline.

Negotiate and close opportunities where appropriate.

Record the final outcome of every lead.

You will be expected to manage leads through a clearly defined pipeline such as:

New Lead → Contacted → Qualified → Proposal/Quotation → Follow-Up → Negotiation → Won/Lost

The job does not end when a lead is generated. It ends when the opportunity becomes a customer or there is a clearly documented reason why it could not be converted.

Reporting & Commercial Accountability

You will provide management with meaningful reporting on both marketing performance and sales outcomes.

This includes monitoring and analysing metrics such as:

Leads generated

Lead quality

Lead response time

Percentage of leads successfully contacted

Qualified opportunities

Lead-to-sale conversion

Sales pipeline progression

Campaign performance

Website/landing-page traffic

Campaign ROI/commercial return

Which platforms, campaigns and audiences are generating actual business

The expectation is not simply to report numbers, but to use the information to make better marketing and sales decisions.

We are looking for someone who combines digital marketing knowledge with genuine commercial and sales ability.

Essential experience and capabilities

Approximately 2–5 years' experience in digital marketing, lead generation, customer acquisition, digital sales, business development or a closely related field.

Strong understanding of social media as a business and lead-generation tool, not merely a content platform.

Proven ability to communicate with prospective customers and develop sales opportunities.

Strong sales, customer relationship and follow-up skills.

Confident verbal and written communication.

Comfortable communicating with customers by telephone, email and WhatsApp.

Ability to qualify, prioritise and manage multiple leads simultaneously.

Experience managing a sales or lead pipeline.

Comfortable using a CRM or lead-management system.

Strong organisational and administrative ability.

Commercial awareness and a results-oriented mindset.

Ability to analyse campaign and sales performance.

Experience working with external agencies, suppliers or service providers.

A demonstrated understanding of how digital activity translates into leads, conversions and revenue.

Advantageous

Experience with Meta/Facebook, Instagram, LinkedIn, YouTube or other digital platforms.

Experience with paid digital advertising.

Experience managing external marketing, advertising or design agencies.

CRM experience such as HubSpot, Salesforce, GoHighLevel or similar platforms.

WhatsApp Business experience.

Experience in the software/technology industry.

Experience with B2B and/or B2C customer acquisition.

Understanding of digital analytics, campaign reporting and conversion optimisation.

Experience with marketing automation, email marketing, SEO/SEM or landing-page optimisation.

The person we're looking for:

Commercially driven — you care about turning marketing activity into actual business.

Proactive — you identify opportunities rather than waiting to be told what to do.

Persuasive — you are comfortable engaging prospects and moving conversations towards a commercial outcome.

Customer-focused — you know how to build trust, understand needs and maintain relationships.

Analytical — you look at the numbers and use them to improve performance.

Highly organised — you can manage campaigns, agencies, enquiries, follow-ups and a sales pipeline without letting opportunities fall through the cracks.

Responsive — you understand that speed matters when a potential customer makes an enquiry.

Accountable — you take ownership of outcomes rather than saying, “I generated the lead; sales must deal with it.”

Creative enough to market, commercial enough to sell.

Your success will be measured across the full customer acquisition funnel, including:

Digital activity → Quality leads → Speed of response → Qualification → Follow-up → Pipeline progression → Conversion → Revenue

This is an opportunity for someone who wants their work to have a direct, measurable commercial impact on the growth of BeingIT® and its products/services.

If you understand both how to attract customers and how to convert them, we'd like to hear from you.

Apply now and tell us about a digital campaign or lead-generation initiative you have worked on, what you personally did, and what measurable commercial result it achieved.

How to Apply:

https://www.beingit.co.za/Careers/Vacancy/DMLC001