Digital Marketing Manager

The Creative Works (TCW) is an integrated, Melbourne-based agency and design studio with more than 40 years of experience creating work that makes people’s lives better. We specialise in behaviour change, cause marketing and campaigns that deliver social good.

We’re looking for an experienced Digital Marketing Manager to join our team on a full-time, 12-month maternity leave contract.

You’ll be responsible for managing digital marketing and advertising activity across a portfolio of clients, working closely with Account Directors, Account Managers and our creative team.

This is a hands-on role for someone who can confidently manage campaigns from planning and implementation through to optimisation, tracking, reporting and client recommendations.

• Develop and implement digital marketing and paid media campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, Reddit, Spotify, ChatGPT and programmatic.
• Manage campaign budgets, audiences, targeting, creative assets and ongoing optimisation.
• Monitor campaign performance and identify opportunities to improve results.
• Manage and review Google Analytics (GA4), Google Tag Manager (GTM) and campaign tracking, including website events and conversion tracking.
• Prepare monthly and campaign reports, turning campaign data into clear insights and practical recommendations.
• Develop digital marketing strategies, media plans and campaign recommendations.
• Work with creative teams to develop digital advertising concepts, copy and assets.
• Manage client digital activity and communicate performance, recommendations and next steps clearly to both digital and non-digital audiences.
• Assist with the development of Digital Marketing Proposals to win new business.
• Support SEO, Web, social media and other digital marketing initiatives as required.

We’re looking for someone who has:

• 8+ years’ experience in digital marketing, ideally across an agency environment.
• Strong hands-on experience with paid advertising.
• Strong analytical and reporting skills, with the ability to turn data into clear recommendations.
• Experience with reporting platforms such as Agency Analytics or similar.
• Excellent attention to detail and the ability to manage multiple clients and deadlines.
• Strong written and verbal communication skills and confidence working directly with clients.
• The ability to work independently while collaborating effectively with Account Service, creative and digital teams.
• A practical, proactive approach and a willingness to continually learn as the digital landscape evolves.
• A good understanding of SEO, audience targeting, A/B testing and digital strategy.

• Experience working with non-profits, unions, superannuation, government or professional services would be beneficial.
• Experience across web, SEO, organic social media, programmatic advertising and AI-based marketing platforms would also be highly regarded.

• Full-time, 12-month maternity leave contract
• Hybrid working – Melbourne CBD office and WFH
• A collaborative and experienced team of 16 experts in their field
• A varied portfolio of meaningful clients and campaigns
• Supportive, practical and creative working environment
• CBD location close to public transport and great lunch spots
• Salary commensurate with experience

Thank you so much for taking the time to apply and for your interest in joining our team! Because we receive a high volume of applications, we aren't always able to reach out to everyone individually. If you don't hear back from us within four weeks, please assume you haven't been shortlisted for this role. We truly appreciate the effort you put into your application and wish you all the best in your job search!