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Digital Marketing Project Manager

Craftysimon
Posted 5 hours ago
AustraliaRemoteMarketing
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Job Description


We’re looking for a talented and highly organized Digital Marketing Manager to lead the team. This is a full-time leadership position responsible for managing the entire marketing operation, from SEO and paid ads to content, social media, outreach, and creative. You'll work closely with the Marketing Director to ensure strategy execution, performance tracking, and team development.

If you're a team player with a strategic mind, hands-on experience in digital marketing, and a passion for results, we want to meet you!

This is a remote role & applicants will need to be based in the Philippines. The successful candidate will be contracted with Crafty Simon Inc., our Philippine-based entity.

Requirements

  • 5+ years in digital marketing, with 2+ years in a leadership role

  • Proven ability to manage cross-functional marketing teams

  • Solid understanding of SEO, PPC, content, and outreach fundamentals

  • Experience with Google Ads, Facebook/Meta Ads, GA4, Search Console, and similar tools

  • Proficiency in project management platforms (e.g., ClickUp, Trello, Notion)

  • Excellent communication, leadership, and organizational skills


Responsibilities:

  • Monitor and report on key performance indicators, proactively investigating and diagnosing where targets have not been met
  • Coach, mentor and motivate your team and help each member achieve their key performance indicators.​
  • Working with the Head of Marketing, contribute to the strategy and oversee the execution of:

    • Email Marketing
      • Work closely with the Email Marketing Specialists to plan, schedule, and refine B2B email campaigns (ActiveCampaign experience a plus)
      • Oversee content quality, ensuring clarity, engagement, and strong deliverability
      • Provide strategic direction to enhance email performance and alignment with campaign goals
    • Social Media
      • Lead the Social Media Specialists in managing LinkedIn and other relevant platforms
      • Develop a consistent, lead-focused social media calendar
      • Monitor channel performance and guide optimisations based on insights and trends
    • Digital Advertising (hands-on)
      • Independently plan, build, and execute paid campaigns across Google Ads, LinkedIn, and Microsoft Ads
      • Monitor performance metrics (CTR, CPA, CPC) and implement ongoing optimisations to maximise ROI
      • Stay current with advertising platform updates, algorithm changes, and emerging tools
    • Reporting & Strategy
      • Track and analyse key campaign metrics and performance dashboards
      • Make data-driven recommendations to improve results across all digital channels
      • Collaborate with SEO, content, and design teams to align messaging, creatives, and promotional strategies
    • Innovation
      • Drive continuous innovation across all advertising strategies and initiatives.
      • Stay up to date with the latest changes and developments on each advertising platform, including algorithm updates, emerging trends, and new features.
      • Provide proactive recommendations on campaign structures, advert types, and creative formats to enhance campaign performance and achieve better ROI.
      • Experiment with new technologies, tools, and methodologies to optimise targeting, audience segmentation, and bid strategies.
      • Regularly analyse competitor activities and industry benchmarks to identify opportunities for differentiation and improvement.
      • Collaborate with cross-functional teams to incorporate innovative approaches into broader marketing strategies, ensuring a cohesive and forward-thinking approach.


Benefits


  • Work-Life Balance
  • Competitive monthly service fees
  • Health insurance
  • Paid leaves / time-offs
  • In-house income tax processing for BIR compliance

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