Digital Marketing Manager

Location: Remote (U.S.)

Job Type: Full-Time

Travel: 10%

Compensation: $70,000–$80,000 annually, based on experience

About Us:

At WGP Property Management, a Three Pillar Company, we're passionate about creating communities people are proud to call home. From great manufactured housing neighborhoods to welcoming RV parks and apartment communities, we make sure every resident feels valued and cared for.

Headquartered in Spring, Texas, we proudly manage 125 communities across 15 states, representing more than 10,000 homes — and growing!

At Three Pillar, we live by our VALUES: Take action. Be thoughtful and thorough. Obligation to speak up. Strive to be better. One team. These values shape how we work, lead, and collaborate, driving our decisions, teamwork, and commitment to excellence. Our MISSION is clear and meaningful: To provide safe, reliable housing for our residents and safe, reliable returns for our investors. Guided by this mission and our core values, we work together to create communities where people feel at home and proud to belong.

Position Overview:

The Digital Marketing Manager leads digital marketing strategy and execution across our manufactured housing and RV communities, with a focus on driving qualified leads, home sales, and occupancy. This role analyzes lead funnels and performance data to identify growth opportunities, manages paid media and lead nurture campaigns, and strengthens our communities' digital presence.

Reporting to the Director of Marketing & Technology, this role partners with community, sales, and operations teams, along with any outside agencies we engage. The ideal candidate is a hands-on, data-driven marketer with multi-location experience and the technical fluency to build campaigns, funnels, and reporting from the ground up.

Key Responsibilities:

Duties may include all duties reasonably associated with managing digital marketing and lead generation across the portfolio, including, but not limited to:

Digital Strategy & Lead Generation:

Develop and execute digital marketing strategies that drive qualified traffic, leads, home sales, and occupancy across the portfolio.
Analyze the lead funnel, from first inquiry to move-in or home sale, to identify opportunities to improve lead volume and conversion.
Identify underperforming communities and implement targeted marketing action plans.
Recommend and test new channels, tactics, and technologies.

Paid Media & Campaigns:

Plan, launch, and optimize paid search (PPC/SEM), paid social, and retargeting campaigns.
Build lead nurture campaigns, landing pages, and email automation in our CRM.
Manage marketing budgets and track spend against monthly and annual targets.
Manage relationships with outside agencies or vendors, if applicable.

Digital Presence & Content:

Oversee community websites, internet listing services (ILS), and local listings to ensure accuracy and maximize visibility.
Create and improve marketing collateral and digital content, including ads, landing pages, emails, photos, and video.
Support online reputation management and review generation across communities.
Maintain consistent brand standards across communities and channels.

Analytics & Reporting:

Track marketing KPIs, including lead volume, cost per lead, lead-to-move-in and lead-to-sale conversion, and marketing ROI.
Maintain lead tracking, attribution, and marketing dashboards for leadership and operations.
Conduct regular digital audits of websites, listings, and campaigns.

Marketing Technology & Field Support:

Administer our CRM and marketing technology stack, including integrations with property management software.
Build workflows and automations that improve lead handling and reduce manual work.
Train and support community teams on lead handling, marketing tools, and best practices.
Support marketing setup for newly acquired communities.
Other duties and special projects may be assigned

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
3–5 years of digital marketing experience, preferably in property management, manufactured housing, multifamily, real estate, or hospitality.
Proven experience managing PPC/SEM, paid social, and retargeting campaigns and budgets.
Hands-on experience with CRM and marketing automation platforms (HubSpot preferred), including landing pages, email nurtures, and lead workflows.
Experience with SEO, ILS platforms, and online reputation management.
Strong analytical skills, including working knowledge of Google Analytics, lead attribution, and marketing ROI.
Ability to create or direct digital creative; experience with Canva or Adobe Creative Suite a plus
Experience working with marketing agencies or vendors a plus
Multi-location or multi-property marketing experience preferred
Familiarity with property management software (Rent Manager experience a plus)
Strong copywriting and communication skills, with the ability to work well with community teams
Excellent organizational skills and attention to detail
Ability to work independently and manage multiple priorities in a remote environment

Requirements

Ability to use company-provided computers, property management software, proficiency in Office Suite, and related technology tools and business software as necessary for reporting and documentation
Comfortable working in a fast-paced, dynamic environment with shifting priorities.
Reliable high-speed internet and a dedicated workspace suitable for remote work
Availability during standard business hours
Ability to travel occasionally when applicable.
Willingness to complete random drug testing as required, in compliance with all applicable Local, State, and Federal regulations

Employment is contingent upon the successful completion of any lawfully permitted background check conducted after a conditional job offer, consistent with Local, State, Federal, and other applicable laws
Must meet company standards for reliability and trust appropriate for a position of responsibility

Three Pillar Property Management is proud to be an Equal Opportunity Employer. We do not discriminate based on age, color, sex, disability, national origin, race, religion, veteran status, or any other protected characteristic, and we fully comply with all Local, State, and Federal employment laws, including “ban the box” and fair hiring requirements.

Benefits:

At Three Pillar Property Management, we believe in taking care of our team just as we care for our communities. When you join us, you'll enjoy:

A positive, team-oriented work environment that reflects our Company Values
Opportunities for career growth and advancement within the organization
Paid holidays, paid time off (PTO), paid sick leave, and paid parental leave to support work-life balance
Health insurance options available after 60 days of full-time employment, including medical, dental, vision
Company paid life insurance and telehealth plan
Additional voluntary benefits available, including supplemental Life insurance, Short-Term and Long Term Disability, Accident Insurance, Critical Illness Coverage, and other ancillary benefit plans
401(k) plan with company match to help you plan for the future

Digital Marketing Manager