Digital Marketing Manager

Digital Marketing Manager

Hybrid working on the Northern Beaches.

**Salary bracket is dependant on experience**

The company

I’m partnering with one of Australia’s best-known health and performance brands. They’re Australian-owned and have been growing fast for over a decade, with a loyal community behind them. They make products in-house and sell mainly direct to consumers, with global ambitions on the horizon.

The opportunity

This is a senior digital role reporting to the Head of Digital. You’ll own performance across paid media, SEO/GEO and CRO, and lead a team of two: a Digital Marketing Specialist and a Coordinator. It’s a hands-on role in an ads-led business, so you’ll be close to the numbers every day while helping shape the wider digital roadmap.

What you’ll be doing

• Turning the digital strategy into channel plans with clear ROAS, CAC and revenue targets, then owning delivery against them
• Running full-funnel activity across Meta, Google, SEO/GEO and CRO
• Managing budget allocation and weekly and monthly pacing across a significant monthly spend
• Building and running a structured testing roadmap, from creative and audiences to new channels like TikTok and agentic ad platforms
• Improving the customer journey from first click to repeat purchase by finding friction and testing landing pages, product pages and creative
• Using GA4, Shopify, CRM and in-platform data to work out what’s working and decide what to do next
• Leading, coaching and developing your two direct reports, including supporting creative briefing
• Managing agency partners with clear scopes and regular performance reviews
• Working with content, web/UX, product, social, CX and marketing ops to keep everything consistent

What you’ll bring

• 3 to 5 years at a senior level in performance or digital marketing, ideally brand-side in ecommerce or DTC
• Experience managing and developing direct reports
• Strong paid media skills, plus solid working knowledge of SEO/GEO and CRO
• Experience managing sizeable budgets against commercial targets
• Confidence with data, and the ability to turn it into clear priorities
• A real interest in health and fitness, and comfort working in a business that’s growing and changing quickly