Digital Marketing Manager

We're hiring: Digital Marketer

Reports to: Growth and Operations Manager and Founder & Managing Director

Location: Nigeria / Remote

Employment type: Full-time

About Purplebook

Purplebook helps skilled professionals and young families move abroad for study or work. Our Purplebook - Move Abroad app guides people through countries, universities and programmes, and our consultants handle everything from CV rewrites and Germany Opportunity Card support to full visa packages. We're registered in Nigeria and growing internationally.

The role in a nutshell

Every lead you bring in is a person or a family hoping for a better future abroad. You make sure they find us, trust us and take the next step. You own our paid ads, SEO, app installs, and email and WhatsApp follow-up, and you judge success by one thing: qualified leads that become paying clients. If we can't measure it, we don't spend on it.

What winning looks like

• Day 30: you know every service and price, have audited our tracking and channels, and have shared your top 5 quick wins and an agreed baseline.
• Day 60: tracking fixed so we know where 90% or more of new leads come from, a landing page live for each main service, an approved SEO plan and a welcome sequence running.
• Day 90: at least one channel beating its baseline cost per qualified lead, a follow-up sequence for leads who haven't bought yet, and a 3-month growth plan with budget by channel.

Where you fit

Day to day, you work with our Growth and Operations Manager on priorities, creative requests and reporting. On strategy and budget, you work with our Founder. You brief the content team, and you hand leads quickly to our consultants and learn from their feedback on lead quality.

What you'll do

Run paid ads that pay off

• Plan, launch and optimize Meta (Facebook and Instagram), TikTok and Google campaigns for leads, website traffic and app installs.
• Manage spend inside the approved monthly budget and pause ads that spend without bringing leads.
• Refresh creatives with real people and real stories (with consent) and one clear call to action.

Grow our website and app

• Research what our audience searches for and grow organic traffic to purplebook.ng.
• Build and improve landing pages that work fast on mobile, since most of our audience browses on phones.
• Keep our App Store and Google Play listings current and run install campaigns.

Follow up and convert

• Build email and WhatsApp sequences for new leads, new app users, leads who haven't bought yet and past clients.
• Make sure every lead reaches the CRM fast and gets passed to a consultant quickly.

Track, test and report

• Set up pixels, conversion events and UTM tags before any money is spent.
• Test one change at a time and keep what works.
• Send short daily and weekly reports, and a monthly review and budget request.
• Keep every fact and price accurate: no guarantees, no outdated visa rules, only approved prices.

What you bring

• 3 to 5 years of hands-on digital marketing, with paid ads on Meta, TikTok or Google.
• Proof that your campaigns brought in leads or sales (bring the numbers).
• Working knowledge of SEO, landing pages and app store listings.
• Experience with email or WhatsApp marketing, and respect for consent and data protection.
• Comfort with analytics tools, Google Search Console, spreadsheets and a CRM.
• A sharp eye for detail. In our business, a wrong visa fact or price can cost someone their savings.
• Clear, warm writing that speaks to what people want: a better life, safety and opportunity for their family.
• Experience in education, immigration or global mobility is a plus.

Salary

350,000 to 450,000 naira per month, depending on qualifications.

Sound like you?

Send your CV and a few lines on the campaign you're proudest of, with the numbers to back it up. If you have questions, email info@purplebook.ng with the subject "Digital Marketer". Applications close on 13 November 2026.

Purplebook is an equal opportunity employer. Everyone is welcome to apply.