Digital Marketing Manager, APAC

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 103 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 33,000 employees, the company generated sales of CHF 11.20 billion in 2025. Sika is seeking an experienced Digital Marketing Manager, APAC to lead and strengthen regional digital marketing initiatives across Asia Pacific. The role drives digital engagement, lead generation, brand visibility, and campaign performance across key platforms including Salesforce Pardot , Sprinklr , social media, and paid media. Based at the APAC Headquarters in Singapore, the role works closely with cross-functional regional teams, global, and local marketing teams across 20 markets. Key Responsibilities Digital Marketing Strategy & Campaign Management Develop and execute APAC digital marketing strategies aligned with growth objectives Plan and optimize regional digital campaigns across countries and target markets Promote digital marketing best practices and support local campaign execution Ensure consistent customer journeys and engagement across channels Marketing Automation & Social Media Management Key user for Salesforce Pardot (Marketing Cloud Account Engagement) Serve as the regional lead and key user for Sprinklr Drive and monitor regional social media strategy, governance, and performance Support local teams to improve engagement, content quality, and channel effectiveness Performance Marketing & Paid Media Oversee APAC performance marketing and paid media initiatives Develop and drive audience targeting, lead generation, measurement, and campaign optimization lead generation strategies Identify new opportunities to increase digital reach, customer acquisition, and marketing effectiveness AI-Driven Marketing Innovation & Capability Building Drive marketing efficiency through AI-powered tools and digital solutions Facilitate workshops, training, and knowledge-sharing to build digital and AI capabilities Develop best practices and guidance for responsible AI use in marketing Analytics & Digital Insights Track, analyze, and report digital marketing performance across channels Develop KPI dashboards and performance reports for regional stakeholders Use data insights to drive continuous improvement and recommendations based on behavior, results, and market trends Internal Communications & Regional Events Support regional internal communications, newsletters, engagement campaigns, and digital content distribution Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings Partner with business units and local teams to amplify launches and strategic campaigns Qualifications & Experience Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record. Experience in B2B marketing is advantageous Proven experience managing digital campaigns across multiple channels and markets Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr Strong understanding of paid media, lead generation, and performance marketing Experience facilitating virtual workshops, hybrid events, webinars is an added advantage Familiarity with generative AI tools for content, campaigns, and productivity Digital agency background or media agency collaboration experience is a plus Skills & Competencies Strong communication and stakeholder management capabilities Analytical mindset with the ability to turn data into recommendations Excellent project management and organizational skills Ability to work independently in a fast-paced regional environment Collaborative and comfortable working across functions, countries, and cultures Curious, proactive, and passionate about digital innovation with a strong interest in applying AI technology in relevant activations What We Offer A regional role with exposure to more than 20 markets across Asia Pacific Opportunity to shape and expand Sika’s digital marketing and performance marketing capabilities Dynamic and culturally diverse working environment at the APAC HQ in Singapore Close collaboration with regional leadership, local marketing teams, and global stakeholders Competitive compensation and benefits We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.