Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote) Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation . This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value. The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments. About the Role You will take ownership of the complete digital growth ecosystem, managing: Paid acquisition campaigns Landing pages & conversion funnels CRM/email/SMS automation App installs & activation campaigns Analytics & reporting Retargeting & customer retention Creative testing & optimisation You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance. Key Responsibilities Funnel Strategy & Growth Build and optimise full-funnel customer journeys Improve conversion rates across landing pages, ads, onboarding, and retention flows Develop acquisition-to-retention strategies that increase ROAS and customer LTV Analyse funnel drop-offs and implement optimisation strategies Paid Advertising Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns Scale paid acquisition campaigns for app installs and lead generation Conduct A/B testing across creatives, copy, and landing pages Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics App Marketing Drive app downloads, onboarding, engagement, and retention Execute app install campaigns across multiple channels Work alongside developers on attribution tracking and analytics setup Improve activation and retention metrics CRM & Automation Build automated email and SMS sequences Manage lifecycle campaigns and remarketing workflows Segment customer databases for targeted campaigns Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred Analytics & Reporting Track campaign performance using GA4, Meta Business Manager, and attribution tools Build dashboards and performance reports Monitor funnel KPIs and provide growth recommendations Use data to drive decision-making and marketing optimisation Requirements 4+ years experience in Digital Marketing or Growth Marketing Strong experience managing end-to-end funnels Proven experience marketing apps or SaaS platforms Hands-on experience with: Meta Ads Google Ads TikTok Ads GA4 CRM automation platforms Funnel builders & landing pages Strong understanding of: Conversion Rate Optimisation (CRO) Customer acquisition Retention marketing Attribution tracking A/B testing Excellent communication skills Ability to work independently in a remote environment Experience working with Australian businesses highly preferred Highly Regarded Experience scaling mobile apps Experience with GoHighLevel Experience with Shopify or subscription-based businesses Experience with AI marketing tools & automation Copywriting and creative strategy experience SEO & organic growth understanding What's Offered Stable full-time remote role Long-term opportunity with growth potential Work directly with leadership teams AU-focused business environment Competitive salary based on experience Performance-driven culture with autonomy