Digital Marketing Manager, Customer

Req ID: 7165

Department: Marketing

Status: Reg F-T Exempt, Exempt

Location: Napa, California (US-CA)

Workplace Location: On-Site

Job Summary:

The Digital Marketing Manager, Customer, is responsible for developing and executing integrated digital marketing and retail media strategies that support the company's portfolio of wine and spirits brands across key national retail partners. This role serves as the primary digital marketing lead for retailer-facing marketing initiatives, leveraging retail media networks, paid digital channels, retailer partnerships, eCommerce platforms, and performance analytics to drive brand visibility, consumer engagement, shopper conversion, and sales growth.

The position partners closely with National Accounts, Sales, Brand Marketing, eCommerce, Communications, Finance, Legal, and external agency partners to develop retailer-specific digital strategy proposals, coordinate strategic marketing partnerships, and execute geo-targeted and shopper-focused campaigns aligned with customer objectives and commercial priorities.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Develop digital strategy proposals and annual activation plans for National Retail Accounts, aligning brand objectives with retailer priorities and shopper insights.
• Lead retailer-specific partnership coordination, including co-op marketing opportunities, retail media programs, promotional campaigns, and joint business planning support.
• Create and execute geo-targeted marketing campaigns designed to support key markets, retailer priorities, new product launches, and account-specific sales objectives.

• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Leverage consumer insights, market trends, and performance data to drive growth.

• Collaborate with National Account Sales teams to identify digital growth opportunities and develop customer-facing marketing recommendations.
• Manage retail media investment planning, audience strategy, creative deployment, campaign optimization, and performance reporting.
• Analyze retailer and campaign performance data to generate insights and make recommendations that improve shopper engagement, conversion, and incremental sales outcomes.
• Serve as the digital marketing subject matter expert for retailer marketing initiatives and omnichannel commerce programs.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 6+ years of progressive experience in digital marketing, retail media, shopper marketing, e-commerce, or omni-channel marketing.
• Experience in wine, beverage alcohol.
• Experience developing and presenting digital strategy proposals for national retail accounts such as Alberston’s/Safeway, Kroger or Walmart to cross-functional leadership teams.
• Experience managing retailer-specific marketing partnerships and collaborative marketing programs with national retail accounts such as Alberston’s/Safeway, Kroger or Walmart.
• Strong understanding of retail media networks and retailer advertising platforms, including capabilities, audience targeting, measurement, and optimization.
• Familiarity with retailer media platforms such as Total Wine & More Epsilon, Walmart Connect, Albertsons Media Collective, Instacart Ads, DoorDash Ads, or similar platforms preferred.
• Proven success developing geo-targeted marketing campaigns that drive shopper acquisition, conversion, and localized sales performance.
• Experience supporting National Accounts, Customer Marketing, Sales, or Trade Marketing organizations.
• Strong analytical skills with the ability to translate performance data into actionable business recommendations.
• Experience managing agency partners, media budgets, campaign measurement, and marketing investment optimization.

Working Conditions:

• Hybrid schedule: in office Monday through Thursday in Napa, CA with the flexibility to work remotely on Fridays.
• Office environment
• Prolonged periods of sitting at a desk and working on a computer
• May be required to work at any of TFE's locations
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations

Salary Range: $80,000.00 - $100,000.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.