Digital Marketing Manager (m/w/d)

Was gibt es zu tun?

For the iconic brands Fruit of the Loom and Russell Athletic, we are looking for a Digital Marketing Manager (m/f/d) who combines strategic thinking with a hands-on mentality and has a genuine passion for our products!

• Strategic development and independent management of our Europe-wide social media, email marketing, and other digital activities
• Select and manage external agencies and service providers
• Plan and execute content calendars and campaign plans in close collaboration with Brand Management and external partners
• Manage Social Media, Community Management, and Paid Media activities
• Further development of CRM and marketing automation activities (Salesforce)
• Create your own content, edit photos, write copy, design graphics, and more!
• Leverage the latest technologies and AI solutions to optimize our marketing processes

Was bringst du mit?

• Around 5 years of hands-on experience in Digital Marketing, Social Media, or CRM Marketing, ideally with leadership experience
• A degree in Marketing, Communications, or a comparable relevant qualification
• Experience in the fashion or textile industry, for example with a consumer or apparel brand, is a plus
• Strategic thinking, creativity, and a true hands-on mentality, ideally with a passion for photography or graphic design
• A solid understanding of the technical and commercial drivers of digital marketing
• A strong eye for visuals, design, impactful messaging, and trends
• A keen interest in data analytics, AI, digital trends, and emerging technologies
• Excellent German and English skills are essential for working in our international team!

Was bieten wir?

• Globally recognized, iconic brands with tangible products that offer endless opportunities for visual storytelling
• Plenty of creative freedom and ownership
• A truly international environment
• The opportunity to bring strategy, content, and technology together
• Option to work remotely two days per week