Digital Marketing Manager - Remote Dayshift

Position : Digital Marketing Manager Salary : $1,800 - $2,500 AUD a month Working Hours & Conditions : Australian Hours Holidays : Public holidays in AU Role Overview We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the company’s digital marketing activities while also providing general administrative support across the business. This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised. Key Responsibilities Digital Marketing Management (Primary Focus) Manage and grow the company’s social media presence across relevant platforms Develop and maintain a consistent content calendar and posting schedule Plan, create, and optimise both organic and paid social media campaigns Monitor campaign performance and provide recommendations for improvement Ensure all advertising activities remain transparent and accessible to business owners Lead Generation & CRM Management Manage and maintain CRM records and customer databases Support lead generation campaigns across social media and digital channels Track enquiries, leads, and customer interactions through the sales pipeline Assist with follow-up activities and lead nurturing processes via email CRM Generate reports on lead activity and marketing performance Website Management Update website content, images, project portfolios, and service information Ensure website information remains accurate and current Support SEO and website optimisation initiatives where required Coordinate website improvements with external providers if necessary Graphic Design & Advertising Create graphics, promotional materials, and digital marketing assets Design and manage social media advertisements and campaign creatives Maintain brand consistency across all marketing channels Assist with promotional campaigns, brochures, and sales materials Administrative Support Perform general administrative tasks to support day-to-day business operations Data entry and maintenance of company records and databases Assist with document preparation, filing, and organisation Support scheduling, customer communications, and operational administration Help maintain accurate and organised business systems Tools & Systems Facebook & Instagram Meta Ads Manager CRM systems (TBC) Website CMS platforms Canva or similar design tools Microsoft Office / Google Workspace Proven experience in digital marketing and social media management Experience running both organic and paid social media campaigns Strong understanding of CRM systems and lead management Website Updates / CMS Skills Graphic design skills using Canva or similar tools Excellent organisational and administrative abilities Strong communication and attention to detail Desirable Experience working in construction, home improvement, trades, or related industries Experience creating marketing reports and campaign analysis Familiarity with automation and workflow tools Additional Information This is a hybrid role combining digital marketing and business administration Strong emphasis on transparency, ownership, and accountability across marketing activities Opportunity to make a significant impact on lead generation and business growth Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks Ideal Candidate You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.