Digital Marketing professional

Company Description Techies Technologies is a leading provider of software solutions and engineering services, delivering cutting-edge applications, enterprise systems, and digital transformation services. The team builds custom software tailored to each client’s unique needs, including web and mobile applications, automation tools, cloud systems, and intelligent digital platforms. With a strong focus on quality, innovation, and scalability, Techies Technologies supports organizations in modernizing their technology and operations. The company partners closely with clients to accelerate growth and deliver measurable business outcomes, creating a dynamic environment for professionals who want to work on impactful projects.
Role Description This part-time remote Digital Marketing professional role focuses on planning and executing online marketing initiatives that support brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include developing and refining digital marketing strategies, conducting market and competitor research, and collaborating with sales and product teams to align campaigns with business goals. The role involves creating and optimizing content for various channels, such as social media, email, and web, monitoring campaign performance, and preparing reports with actionable insights. The Digital Marketing professional is also expected to engage with prospects and clients in a professional manner, support online customer interactions, and recommend improvements to enhance the overall digital presence.
Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with internal teams and external stakeholders.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, define target audiences, and design effective campaigns.
• Candidates should possess Sales and marketing collaboration skills to help convert leads, support outreach activities, and align messaging with business objectives.
• Relevant experience with digital marketing channels (e.g., social media, email marketing, search advertising) and basic analytics tools is beneficial.
• Ability to work independently in a remote environment, manage time effectively, and handle multiple projects concurrently.
• Familiarity with CRM systems, marketing automation platforms, or content management systems is an advantage.
• A background in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.