Digital Marketing Specialist

Sentec is a Swiss-American medical device company specializing in respiratory care. Since its founding in 1999 the company utilizes a deep-tech approach that is founded on advanced science and avant-garde technologies for respiratory patients across care areas. Sentec provides healthcare professionals worldwide with non-invasive, continuous monitoring and effective therapeutic solutions. Sentec earned Kununu’s Top Company award in 2025 and 2026. Responsible for the online marketing activities and campaigns in Europe, including implementation, optimization, and conversion tracking, ensuring alignment with regional and global business objectives. Key responsibilities Work closely with the Head of Marketing EU and EU Country Managers to define and execute the digital campaign plan in alignment with regional priorities. Set up and execute SEA and social media marketing campaigns across relevant channels and product categories in Europe. Implement paid advertising campaigns to drive awareness in key regions, increase website traffic, improve conversions, and generate qualified leads for the sales team. Manage SEO strategy and campaigns, including Google Performance Max and other optimization initiatives. Manage email campaigns (e.g. newsletters) and lead nurturing workflows to engage prospects and support conversion. Collaborate with the digital designer to manage the global website, including content updates, maintenance, and development of pages for direct markets. Continuously analyze campaign performance across SEA, social platforms, and website analytics. Apply insights from data analytics to continuously improve campaign effectiveness and ROI. Collaborate cross-functionally with sales, marketing, clinical, and content teams to develop impactful messaging tailored to key regions. Think creatively about optimizing content formats based on performance insights and current best practices, in close collaboration with the content team. Liaise with Regulatory and Sales when defining campaign content to maximize impact while ensuring compliance. Set up and oversee direct marketing initiatives in Europe. 2–3 years’ experience in digital marketing (B2B or healthcare preferred) Hands-on experience with SEA/SEO and managing paid campaigns across search, social, and display Experience with website management (CMS, e.g., HubSpot) and content development Solid understanding of digital funnels, lead generation, and conversion optimization Strong analytical mindset with ability to interpret data and translate insights into improvements Creative and results-oriented, with a focus on optimizing content and campaign performance Experience working cross-functionally in international environments Able to manage multiple campaigns and stakeholders across markets Fluent in English and upper-intermediate German language skills Meaningful activity on products that enable a personalized therapy for patients Flat hierarchy, short decision-making processes, interdisciplinary collaboration Opportunity to contribute and develop your skills in an agile company Policy for unsolicited applications from recruiters and recruitment agencies We do not accept any unsolicited applications from recruiters or recruitment agencies without a prior written agreement between both parties. Therefore, we will not be liable for any commission, fee, or expense for candidates submitted spontaneously. Any application sent without a prior agreement will be considered a direct application and will not be subject to any commission rights.