Digital Marketing Specialist

Company Description At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas don’t just matter—they drive real change, improving lives on a global scale. We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care. We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions – today and in the future. We offer programs spanning the full care continuum , including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network. For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology’s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all. Brief Overview This role builds and sends member campaigns in Braze against approved briefs, accurately and on schedule. It is the delivery capacity of the campaign production team, and sits within the approved individual contributor team under the Manager, Campaign Production and Platform. Work is performed under general guidance and prepared for sign-off by the Digital Marketing Manager. The role carries first-pass QA on every send, including segments where PHI is handled, so that what reaches final sign-off is already correct rather than merely complete. Core Responsibilities What the role owns Campaign build and audience segmentation in Braze against an approved brief First-pass QA of every send, including segments where PHI is handled, before it goes for sign-off Maintaining send configurations and audience setups Flagging brief ambiguities and data issues before build rather than after How success is measured On-time build completion and first-pass QA accuracy across assigned sends (primary measurable output) Zero PHI and accessibility defects passed to final sign-off Build throughput against the production queue Accuracy of send configurations and audience setups What the role does not own Scope boundaries are explicit so accountability is single-owned and hand-offs are clean. Content drafting or CMS input — Content Manager, Consumer Marketing The platforms themselves — Manager, Campaign Production and Platform Campaign strategy or priority — the account owners brief and approve Final QA sign-off and escalation — Digital Marketing Manager Qualifications 2-3 years in email or campaign production, marketing operations, or a comparable execution role Working knowledge of an enterprise email or lifecycle platform; Braze experience is an advantage Accuracy under deadline, with a demonstrated QA habit rather than a reliance on downstream checking Understanding of audience segmentation and list handling Comfort working with regulated data and following defined handling procedures Willingness to raise problems early Preferred Healthcare or other regulated-industry experience HTML and email template familiarity Accessibility standards for email Experience in a shared-capacity or ticketed production environment Do Well. Live Well. At Amwell. Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren’t just aspirations – they are how we work, every day. Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn – to name a few. It’s our people who truly differentiate us. Ask anyone and they’ll tell you – you’ll never work with more passionate, more driven and more caring team members. We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you’ll do the most meaningful work of your career—improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are. Benefits Flexible Personal Time Off (Vacation time) 401K match Competitive healthcare, dental and vision insurance plans Paid Parental Leave (Maternity and Paternity leave) Employee Stock Purchase Program Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program Free Subscription to the Calm App Tuition Assistance Program Pet Insurance Salaried, Exempt Roles The typical base salary range for this position is $73.890 - $80.000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation. Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed. Fraud Prevention Notice As part of Amwell's commitment to maintaining a secure and trusted hiring process, Amwell uses fraud detection capabilities within its hiring platform to help identify potentially suspicious, fraudulent, or unauthorized activity during the recruitment process. These tools are designed to help protect candidates, Amwell, and the integrity of the hiring process by identifying indicators that may be associated with impersonation, account misuse, or other forms of recruiting fraud. Information generated through fraud detection is reviewed by authorized personnel and is not used as the sole basis for hiring decisions. Personal information collected or processed in connection with fraud detection will be handled in accordance with applicable data protection laws and Amwell's Applicant Privacy Notice. Identity Verification Notice As part of Amwell's commitment to maintaining a secure and trusted hiring process, candidates may be asked to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR during the interview process. Identity verification is used solely to confirm a candidate's identity and help prevent fraud and impersonation within the hiring process. It is not a background check and does not independently determine hiring decisions. Participation in identity verification is requested for this role but is not mandatory. Candidates who prefer not to participate may request to opt out of the identity verification process. Requests to opt out will be reviewed through Amwell's exception process, and alternative handling may be considered based on the requirements of the role and other relevant factors. Opting out of identity verification does not automatically remove a candidate from consideration. Personal information collected as part of the identity verification process will be handled in accordance with applicable privacy laws and Amwell's Applicant Privacy Notice. https://business.amwell.com/company/privacy-notice-US-applicants