Senior Digital Marketing Specialist

Description We are looking for a growth-oriented digital marketing professional to own our marketing campaigns from start to finish. You will draw on your marketing experience, consumer insights, and industry trends to craft a cohesive campaign calendar that engages with our audience along the entire customer journey. You will lead each campaign from concept to launch, partnering with teams across the company to bring it to life. This role offers the opportunity to work on a wide variety of campaigns across different marketing channels targeted at firearm enthusiasts, outdoorsmen, campers, hunters, and more! With our diverse selection of products and categories, your efforts to publicize promotions and products will be critical to boosting sales and engaging our customers. To be successful in this position, you must demonstrate strong attention to detail, organization, analytical thinking, adaptiveness, and willingness to learn. The position requires being able to work on multiple projects simultaneously in a demanding and fast-paced environment. This is a fully remote and full-time (benefits eligible) position. Primary Duties and Responsibilities: Plan and maintain the multi-channel marketing calendar to align with seasonality and corporate goals Lead cross-team initiatives to launch marketing campaigns; coordinating timelines, assets, and approvals with stakeholders across the organization Manage and QA campaign deliverables to ensure quality before launch Analyze campaign and promotional KPI’s to identify strategic opportunities and present findings clearly to leadership Design and execute promotional tests (offer types, timing, channel mix) to understand impact on KPI’s and document insights to inform future strategy Maintain documented standard operating procedures (SOPs) and service-level agreements (SLAs) for key team processes Mentor specialists and support their development on project management and marketing strategy Communicate upcoming campaigns to ensure alignment throughout the company Requirements Bachelor's degree required, concentration in Marketing, Business, Communications, or a related field Minimum of 4 years of experience working in Digital Marketing, preferably in e-commerce Proficient in Microsoft Office with a high comfort level with software and technology Hands on experience in leveraging AI tools is a plus Knowledge of best practices for various online marketing channels, especially Email Marketing Strong project and time management skills Strong verbal and written communication skills Knowledge of sporting goods, hunting, law enforcement, and/or outdoor industries is preferred Compensation and Benefits: Annual Based Salary Range: $70-80K The annual based range for this role considers the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Ecentria offers generous benefits to full-time employees including but not limited to: Medical, Dental and Vision Insurance 401k plan participation Company paid Short and Long-Term Disability Insurance Company paid Life Insurance Company paid holidays Employee Assistance Program Paid Parental Bonding Leave To learn more Ecentria’s benefits, please visit: https://ecentria.com/careers/ Work Location: Fully Remote We are open to hiring employees in states that we have an established presence. We’re excited to consider residents of Arizona, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Montana, Nevada, North Carolina, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Utah, Virginia, and Wisconsin. If you’re from one of these states, we’d love to hear from you. This list is subject to change at the company’s discretion. Application: Your application must provide sufficient details about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements. If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting staff will contact you to further discuss the career opportunity. Equal Employment Opportunity: Ecentria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.