This is a remote position.

Digital Marketing & Growth Specialist

Core Responsibilities

• Plan, create, and schedule social media content across Instagram, Facebook, and LinkedIn.
  

• Edit short-form vertical videos using CapCut or similar tools.
  

• Create engaging graphics for social media, email, and web assets using Canva.
  

• Write compelling copy for social media, blogs, landing pages, and email campaigns.
  

• Conduct keyword research and implement on-page SEO, including keyword mapping, meta titles and descriptions, headings, internal linking, and image alt text.
  

• Monitor SEO performance using Google Search Console and GA4, identify opportunities, and implement continuous improvements.
  

• Plan, manage, and optimise Google Ads campaigns, including Search and Performance Max campaigns, budget management, keyword optimisation, ad copy testing, and conversion tracking.
  

• Monitor and report on website, SEO, and paid advertising performance using GA4 and other marketing tools, providing actionable insights and recommendations.
  

• Manage the Google Business Profile and online reputation.
  

• Build and manage email campaigns and automation sequences once the CRM is implemented.
  

• Prepare weekly and monthly marketing performance reports covering SEO, paid advertising, website traffic, lead generation, and social media performance.
  

• Collaborate with the web development team to implement SEO and digital marketing improvements.
  

• Leverage AI tools and AI agents to improve productivity while ensuring all content and campaigns meet quality, accuracy, and brand standards.
  

Requirements

Required Skills & Experience

• 3+ years of hands-on experience in digital marketing.
  

• Excellent written and spoken English.
  

• Strong experience with Meta Business Suite and Meta Ads Manager.
  

• Intermediate Google Ads skills, including:
  

  • Campaign setup and optimisation
    

  • Bidding strategies
    

  • Keyword management
    

  • Conversion tracking
    

  • Performance analysis
    

• Intermediate SEO skills, including:
  

  • Keyword research
    

  • On-page optimisation
    

  • Google Search Console
    

  • SEO performance monitoring
    

• Proficiency in Google Analytics 4 (GA4) for analysing website and campaign performance and identifying optimisation opportunities.
  

• Strong copywriting skills across social media, blogs, landing pages, and email marketing.
  

• Strong Canva skills and experience with short-form video editing using CapCut or similar tools.
  

• Experience managing Google Business Profile.
  

• Confident using AI tools such as ChatGPT, Claude, or Gemini, as well as AI agents, in daily marketing workflows.
  

• Strong analytical and problem-solving skills, with the ability to translate data into actionable recommendations.
  

• Ability to work independently from a content calendar and marketing playbook with minimal supervision.
  

• Excellent organisational and time-management skills, with the ability to manage multiple projects simultaneously.
  

Advantageous

• Previous experience working with Australian clients.
  

• Experience in healthcare, aged care, NDIS, or disability sectors.
  

• Experience with Zoho, HubSpot, or other CRM platforms.
  

• Experience with email marketing automation and customer journey development.
  

• Experience using Looker Studio to create marketing dashboards.
  

• Experience managing lead generation campaigns.
  

• Basic understanding of technical SEO and the ability to collaborate effectively with web developers on SEO implementation.