We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels.

This is a hands-on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation. Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.

This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.

Key Responsibilities

Digital Advertising & Paid Acquisition: Plan, launch, manage and optimize paid digital campaigns across channels including but not limited to:

· Google Ads

· Meta Ads - Facebook & Instagram

· TikTok Ads

Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost. Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives, geographies and channels.

Email Marketing: Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:

· New prospect campaigns

· Registration follow-ups

· KYC completion campaigns

· Non-depositor and deposit campaigns

· Client activation and trading-activity campaigns

· Dormant-client reactivation

· Product launches, educational content and promotions

· Loyalty campaigns

· Events and webinars

· IB and affiliate communications

· Client retention campaigns

Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.

WhatsApp & Messaging Campaigns: Work with approved WhatsApp Business platforms and CRM automation tools to develop structured messaging journeys such as welcome flows, registration follow-up, non-depositor flows, dormant-client reactivation, client support-to-sales journeys, IB onboarding, partner activation and promotional campaigns.

Marketing Automation: Help design and operate automated marketing workflows using triggers based on actions such as:

· Registration

· KYC completion

· First deposit

· Deposit failure

· No deposit

· First trade

· Trading inactivity

· Withdrawal

Campaign Strategy & Execution: Turn marketing objectives into structured campaigns.

The Digital Marketing Specialist is expected to take ownership from campaign planning through execution and reporting.

2+ years of professional digital marketing experience
Fluent in English and Spanish
Strong experience managing paid advertising campaigns
Strong experience with email marketing, SMS or messaging campaigns
Experience with CRM or marketing automation
Strong understanding of digital funnels
Experience with audience segmentation and retargeting
Experience working with campaign KPIs and budgets
Ability to manage multiple campaigns simultaneously

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