Digital Marketing Specialist

Role Description This part-time remote Digital Marketing Specialist role at Centro Educação e Treinamento Eliana Villela focuses on planning, executing, and optimizing online marketing activities. The specialist will manage social media channels, create and schedule content, and engage with the online community to support brand awareness and lead generation. Daily responsibilities include monitoring campaign performance, analyzing web and social media metrics, and preparing concise reports with recommendations for improvement. The role also involves collaborating with educators and internal stakeholders to align digital campaigns with educational programs, updating website and landing page content as needed, and staying informed about digital marketing trends and best practices.
Qualifications

• Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
• Proficiency in Social Media Marketing for audience engagement, content publishing, and community management.
• Experience with Web Analytics tools to track performance, interpret data, and generate actionable insights.
• Strong Communication skills, both written and verbal, for clear collaboration and messaging.
• Familiarity with major social platforms and basic content creation tools (e.g., Canva, image editors) is beneficial.
• Ability to work independently in a remote setting, manage time effectively, and meet deadlines.
• Prior experience in education-related or training organizations is a plus.
• Relevant coursework or degree in Marketing, Communications, or a related field is preferred.