Digital Marketing Specialist

Description
The purpose of the Digital Marketing Specialist role is to plan, implement and manage the company’s digital marketing activities in order to increase brand awareness, support the achievement of sales objectives, and strengthen engagement among existing and potential customers. The role includes creating marketing content, managing digital channels, executing marketing campaigns, providing marketing support for events, and analyzing results.


Requirements

• higher education;
• more than five years of relevant professional experience in marketing or digital marketing;
• very good digital skills and knowledge of marketing tools;
• Estonian native, spoken and written English proficiency;
• knowledge of business processes and experience in assessing customer needs;
• knowledge of consultative sales and marketing methodologies; experience with ERP sales and implementation methodologies is an advantage;
• experience in coordinating teamwork and excellent collaboration and communication skills;
• a strong sense of responsibility, independence and assertiveness.
• Basic proficiency in using AI tools in everyday marketing work, including content creation, ideation, analysis, and improving work efficiency.
  
  

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Responsibilities

• preparing the marketing activities for client events, webinars, seminars and conferences and supporting their delivery;
• managing and keeping the company website, social media channels and other digital marketing channels up to date;
• creating, updating and optimizing website, social media and campaign content;
• planning, designing and setting up email marketing activities and analyzing their results;
• planning and managing digital campaigns, including supporting SEO, digital advertising and marketing automation;
• creating or commissioning marketing copy, articles, customer stories, visuals, presentation materials, and print and digital materials;
• planning and producing content for the ÄRI-IT magazine and leading the project;
• ensuring and developing consistent and professional use of the company brand;
• managing Microsoft AppSource and the company’s profiles and solutions across different business environments and directories;
• checking, supplementing and segmenting marketing and customer data and improving data quality in cooperation with the sales team;
• supporting the sales team in generating leads, managing MQLs and developing marketing automation processes;
• monitoring and analyzing the performance of digital marketing activities, campaigns, the website and email marketing, and preparing reports.

Working conditions

• a stable working environment;
• a structured onboarding plan with a mentor during the induction period;
• a modern office and the option to work partly remotely;
• a variety of engaging company events, summer days and strategy days.