Digital Marketing Specialist

Description:

AXF S.A – attrattivo & ΆLE is looking for a talented Digital Marketing Specialist.

As a Digital Marketing Specialist, you will be part of our fast-growing Digital & eCommerce Team and responsible for managing and optimizing complex marketing campaigns across paid & non-paid channels. You will also measure our digital presence, campaign performance and evaluate results by providing actionable insights to meet attrattivo & ΆLE KPIs. You will report to the Digital & E-commerce Marketing Manager and work closely with the Digital, eCommerce and Marketing brand teams.

Key Responsibilities:

• Design, plan, launch and measure performance of digital media campaigns aligned with business goals for Digital & eCommerce (e.g SEO/SEM, Facebook/Instagram, eMail Marketing, website)
• Coordinate digital content creation, planning and uploading (e.g. website, banners, SEO/SEM, Facebook/Instagram, email marketing)
• Report on key performance indicators and lead generation initiatives across platforms
• Document campaign evolution to monitor overall performance and identify best practices
• Manage end-to-end digital projects to achieve digital channels’ growth
• Collaborate daily and efficiently with our digital marketing partners, eCommerce, and Marketing teams to ensure consistency across channels and stellar results
• Suggest and implement new features and initiatives to increase performance of acquisition and retention initiatives (e.g. on-site campaigns)
• Stay up to date with the latest digital media trends, best practices, and technologies

Requirements:

• At least 1-3 years of proven experience in Digital Marketing (paid campaigns – e-mail marketing)
• Experience in web and paid digital platforms (e.g. Google Analytics, Google Ads, Facebook Business Manager, email marketing tools, Tag manager, Search Console etc.)
• Familiarity with content management systems
• Excellent analytical, project management and multitasking skills
• Strong verbal and written communication skills
• Experience or familiarity with the fashion industry will be considered a plus
• BSc in Digital Marketing , Marketing, Communications, or other relevant field
• Fluency in English

Nice to have:

Experience with Magento e-commerce platform

Benefits:

• A dynamic work environment in one of the fastest growing women’s apparel companies in Greece
• Private health insurance
• 50% discount for attrattivo & ‘ALE brands
• Inspiring and challenging projects
• Growth & Bonus opportunities

Employment type:

• Full time
• Hybrid working model
• Salary range €1,400–€1,600 gross per month