Digital Marketing Specialist

Summary:

Firelands Scientific is seeking a detail-oriented Digital Marketing Specialist to support retail and digital commerce operations across Ohio and West Virginia. Reporting to the Digital Commerce Manager, this fully remote, full-time role executes email campaigns, retail promotions, ecommerce content, and in-store digital signage across multiple dispensary locations. The standard schedule is Monday–Friday, 8:00 AM–4:30 PM ET, with occasional evening and weekend support as operational needs require.

Essential Duties and Responsibilities:

• Build, schedule, and deploy email marketing campaigns in Alpine IQ (AIQ), including templates, audience segmentation, and pre-send testing across devices.
• Write, edit, and proofread email content for promotions, seasonal campaigns, product and brand launches, and events in line with company branding, and manage the email calendar alongside go-to-market plans.
• Coordinate compliance reviews and regulatory submissions to the Ohio Division of Cannabis Control (DCC) and West Virginia Office of Medical Cannabis (OMC), ensuring campaigns are sent only after all approvals are received.
• Monitor campaign performance (open rates, click-through rates, engagement) and recommend improvements; support loyalty communications and AIQ administration as needed.
• Create, configure, test, and maintain retail promotions and discounts in Dutchie POS Backoffice across all locations, including eligibility rules, tiered offers, exclusions, and stacking rules; troubleshoot issues and deactivate expired offers.
• Manage promotional content in Dutchie Ecommerce Admin, including homepage banners and merchandising assets, and perform routine QA to keep offers consistent across web and in-store channels.
• Manage in-store digital signage through the Seed Board platform, keeping displays current with active promotions and location-specific messaging.
• Track campaign progress, creative assets, compliance approvals, and deployment status; proactively flag missing assets, conflicting promotions, or scheduling issues, and maintain documentation of setups and approvals.
• Complete time-sensitive promotional updates after store close (approximately 7:30–10:30 PM ET) and provide occasional weekend support for urgent issues.
• Support other digital commerce and marketing projects as assigned.

Supervisory Responsibilities:

• None

Relevant Knowledge, Skills, and Abilities:

• Experience in email marketing, digital marketing, ecommerce operations, retail promotions, or a related field, including executing customer-facing email campaigns.
• Exceptional organizational skills and attention to detail and accuracy.
• Strong writing, editing, and proofreading skills.
• Ability to manage multiple campaigns and competing deadlines simultaneously.
• Comfort with web-based platforms, marketing software, spreadsheets, and content management systems; ability to troubleshoot technical issues and follow detailed processes.
• Self-motivated and dependable working independently in a remote environment while collaborating across departments in a fast-paced retail environment.
• Preferred: Experience with Dutchie POS/Ecommerce, Alpine IQ, Figma, or other email platforms such as Mailchimp, Klaviyo, or Constant Contact, digital signage platforms, or basic HTML/email formatting (training provided).
• Preferred: Familiarity with the cannabis industry and working with compliance teams on regulated marketing approvals.
• Must be able to pass a background check
• Must be 21 years or older

Physical Requirements:

• Long periods of prolonged sitting and standing
• Long periods of prolonged use of office equipment including computers and phones
• Requires normal range of hearing and manual dexterity sufficient to operate a computer

Work Environment:

• Fully remote; similar to a standard office setting.
• Constant interaction with internal stakeholders; occasional evening and weekend work required.

FiSci is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.