Digital Marketing Specialist

Salary Range: $60,000.00 To $65,000.00 Annually

Digital Marketing Specialist

Full Time

Exempt

Union Position

About the Adler Planetarium

The Adler Planetarium connects people to the universe and each other. Whether introducing a guest to the Ring Nebula, a neighborhood school to a community partner, a research team to a network of citizen scientists, or one staff member to another, the Adler's focus on meaningful connections dates back nearly a century.

Today, the museum typically hosts nearly 400,000 visitors annually and reaches millions more through youth STEAM programs, neighborhood skywatching events, online citizen science, and other outreach efforts. With the Adlers' support, people of all ages, backgrounds, and abilities gain the confidence to learn more about science and space discovery, and to explore their universe together under the sky we all share.

The Position

The Adler Planetarium is seeking a creative, organized Digital Marketing Specialist to join our dynamic team on Chicago's Museum Campus and own our owned channels. Reporting to the Associate Director of Marketing, the Digital Marketing Specialist manages the museum's social media presence, writes engaging cross-platform content, handles web publishing, oversees brand email newsletters, and tracks online performance metrics.

In this role, the Digital Marketing Specialist collaborates closely with team members across the institution—including science communicators and creative teams—to share astronomy stories and museum events. The primary focus is managing and expanding Adler's online community, driving visitor attendance, and cultivating lasting connections with museum members and guests. This is a union position with the Adler Planetarium Workers United, AFSCME Council 31.

This individual will also be responsible for:

Social Media & Community Engagement (40%)

• Plan, develop, and post content across Instagram, TikTok, Facebook, LinkedIn, and YouTube.

• Turn complex science topics and museum updates into clear, creative, platform-ready posts.

• Manage daily social media activities, build content schedules, and actively respond to comments and questions from our online audience.

• Work with internal partners to plan upcoming social campaigns and review past work.

Email Marketing & Audience Outreach (30%)

• Write, schedule, and send targeted email newsletters and automated messages to promote ticket sales, membership opportunities, and upcoming events.

• Use customer data to send relevant, timely messages to different subscriber groups.

Website Publishing & SEO (15%)

• Update and publish blog posts, event landing pages, and general website copy on the Adler website.

• Apply standard search engine optimization (SEO) techniques to help people easily find our web content through Google and AI search tools.

• Work with our creative and science teams to adapt scientific info and images for the website.

Performance Tracking & Collaboration (10%)

• Review monthly and quarterly content reports using Google Analytics (GA4), email stats, and social media data to see what works best.

• Use those results to suggest improvements for future marketing campaigns and website optimizations.

• Coordinate with the broader Marketing team to keep paid ads and organic posts aligned.

Other Duties (5%)

• Assist with additional marketing projects and events as assigned.

The Work Schedule

The typical work schedule for this position is 35 hours per week, from 9 AM to 5 PM, with a flextime and telecommuting option—2 days a week telecommuting and 3 days on-site at the museum

The Compensation & Benefits (Full-Time)

Base Pay Range: $60,000-65,000/yr

Work-Life Balance

• 35-hour workweek

• Eligible to accrue up to 12 vacation days per year to start

• 3 sick days as of date of hire (can accrue up to 6.5 days per year)

• 7 Adler paid holidays

• 4 Personal Holidays (Prorated for new hires starting after January 1st)

• Flexible Work Arrangements

• Paid Family Bereavement Leave & Jury Duty

• Paid Parental Leave

Competitive Health Coverage

• Medical, Dental, & Vision insurance

• Healthcare, Dependent Care & Commuter flexible spending accounts

• Adler Paid Short-Term Disability insurance

Retirement Savings Plan

• 403 (b) plan with Adler match

• Adler match is 100% vested immediately

• Eligible to enroll as of the date of hire

Network of Support through our EAP programs

• Resources to help address emotional, legal, and financial issues

• Face-to-face, telephonic, and web-based services

• Free subscription to the Calm Premium app

Employee Loan Program

Discounted Onsite Pro Onsite Free Entrance to Chicago area museums and cultural institutions

The Person

The museum is seeking a creative, data-minded storyteller who can translate complex astronomy topics into accessible, engaging online narratives across digital channels. The ideal candidate is an organized, proactive self-starter who balances multiple campaigns, manages daily content schedules, and collaborates seamlessly across cross-departmental teams. This individual brings an analytical mindset to performance tracking, using data insights and feedback to optimize engagement, inform content strategy, and foster meaningful connections with the Adler's community.

Required Qualifications

• Bachelor's degree or 5+ years of relevant work experience

• 4+ years of hands-on experience in social media, digital writing, or digital marketing

• Strong writing and editing skills, with basic photo and short-form video editing abilities

• Demonstrated experience using major social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) and marketing tools such as Sprout Social, Mailchimp, and Google Suite

• Familiarity with website content management systems (CMS) and standard search engine optimization (SEO) techniques

• Ability to analyze simple web, email, and social media reports to assess performance and drive content improvements

• Organized, detail-oriented, and self-motivated with strong cross-departmental collaboration skills

Preferred Qualifications

• Degree in Journalism, Marketing, Digital Media, or a related field

• Google Analytics (GA4) Certification

• Experience organizing email lists and executing targeted subscriber campaigns

• Basic event or product photography skills

The Adler Planetarium is dedicated to complying with its Equal Opportunity employer obligations. All qualified applicants will receive consideration for employment without regard to any characteristic protected by federal, state, or local law.

If you need reasonable accommodation for any part of the employment process, please email the Human Resources Department at recruiting@adlerplanetarium.org and let us know the nature of your request and your contact information. Accommodation requests will be considered on a case-by-case basis.