Digital Marketing Specialist

Core Responsibilities: Planning and executing digital marketing campaigns, with a focus on Facebook ads for lead generation. Collaborating with the marketing team to develop ad creative, copy, and landing pages. Setting up and managing Facebook ad campaigns, including budget allocation and targeting. Manage and optimize various digital marketing channels Ad copy and landing page optimization Conduct keyword research, analyze website traffic, and optimize content for search engines Developing funnel/lead generation Monitoring campaign performance and optimizing strategies for lead generation. Analyzing data to track ROI and identify areas for improvement. Requirements Strong English communication skills Proven experience in digital marketing, with a strong track record of successful campaigns and measurable results. In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, email marketing