Digital Marketing Specialist (Remote, U.S. Only)

Do you thrive in a collaborative, friendly, fun and progressive environment? Do you love all things digital marketing? Are you ready to take on the next challenge in your marketing career? We are Search Engine Journal (Owned by Alpha Brand Media), the leading publication dedicated to covering the search industry since 2003. We produce in-depth guides, tips, trends, and advice – plus breaking news and analysis from our team and industry practitioners. We serve 3 million monthly pageviews, 1.7M visitors and half a million social followers. We are looking for a full-time, in-house Digital Marketing Specialist to help create and deliver marketing campaigns that support our readers and grow our market share. This role requires hands-on knowledge of digital marketing, so if you geek out over things like search engines, B2B, video, social, email marketing, and tracking, you should keep reading… Skills and Qualifications Portfolio of successful marketing campaigns with a demonstrated ability to make an emotional connection and inspire readers to take action Experience with search marketing, advertising, social media, and demand generation is a must Understands processes and the complete campaign cycle, including the role of tracking and analytics, from awareness thru pipeline Knows how to uncover campaign trends and insights thru Google Analytics and campaign reporting 2+ yrs experience in-house or with a digital marketing agency or publisher 2+ yrs experiences running digital campaigns Exceptional written and verbal English communication skills Preferred Competencies An understanding of SEJ’s audience and ideal reader profile, and what that audience is interested in reading, learning, or otherwise looking to us for help Bachelor’s degree in Marketing or Communications, or 3+ equivalent business experience B2B, SEO, PPC or search marketing experience Experience working within a publisher or media organization Responsibilities and Duties Develop and implement marketing strategies, such as email marketing campaigns, social media campaigns, and paid advertising campaigns Monitor and analyze campaign performance across various channels, including social media, email, and paid advertising Collaborate with others to ensure that marketing efforts are aligned with the overall goals of the company Staying up-to-date with the latest digital marketing trends and techniques, and identifying new opportunities to reach target audiences and drive engagement Provide campaign reports to identify trends and insights, and use these insights to help optimize campaigns and improve performance Assist with the development of marketing materials, such as website content, campaign assets, and sales presentations Work with our Content Marketing Manager to help determine what content will reach readers Work with our Email Marketing Manager to implement reader journey and automated campaigns Why Work For SEJ? SEJ’s “Secret Sauce” We’ve been honing our remote-only workplace culture and best practices for 13 years. The result is an autonomous, global team in 6 countries and 7 time zones that thrives on collaboration, purpose, and no politics. Our best feature? A team that cares about the mastery of their work, the company and our people. Here are also a handful of other reasons why we are awesome… We manage by execution or goals. So long as you get your work done, we’re happy campers. Complete Work/Life Balance. We are piloting a 4 day work week that could become a regular part of our culture. We want you to be operating at 100% capacity, which means that you need to rest. You Can Be Yourself. You don’t have to put on a fake, professional face. You can just be yourself. Major Opportunities for Career Growth. We have big goals and dreams. We are not trying to just be a small business. We promote quickly once we identify talent. It doesn’t matter what your credentials are – it matters what you get done. Anti Red Tape. There are no bureaucratic or lengthy rules getting in the way of getting work done. Supportive Environment. We don’t operate via intense stress or unreasonable top-down deadlines. Everyone wants you to be successful – internal politics are at a minimum here. Pro-Curiosity. We value a growth mindset. Part of that is being curious about how things work and wanting to learn more. We want everyone to get better constantly. Status: Full-Time | Salary: $50,000 - $60,000 | Location: Remote Benefits Medical/Dental/Vision Medical & Dependent FSA’s Masterclass Subscription Did we mention we’re piloting a 4-day work week? 8 Weeks Paid Parental Leave 10 Days Vacation 14 Days Sick Leave $1,500 Annual Paid Professional Development 100% remote - forever! Disclaimer The above is intended to describe the general content of the requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. All your information will be kept confidential according to EEO guidelines.