Digital Marketing Specialist Senior

Location Address:

2925 Chicago Ave
Loading Dock
Minneapolis, MN 55407-1321


Date Posted:

September 21, 2026

Department:

16000711 Mktg Stgy and Digital Mktg

Shift:

Day (United States of America)

Shift Length:

8 hour shift

Hours Per Week:

40

Union Contract:

Non-Union-NCT

Weekend Rotation:

Occasional

Job Summary:

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details:

This is a remote-based position with periodic onsite expectations for meetings, training, collaboration, or other business needs. To support these requirements, candidates must reside within commuting distance of Minneapolis, MN.

• 1.0 FTE (80 hours per two-week pay period)
• 8-hour day shift
• Occasional weekend rotation

Preferred skills and experience:

• Marketing analytics, measurement, and reporting
• Analytics platform implementation, adoption, and optimization (Amplitude, GA4, etc.)
• Customer journey, funnel, and conversion analysis
• Dashboard development and reporting automation
• Integration of data across CRM, website, marketing, and analytics platforms
• Attribution modeling, KPI development, and measurement framework design
• Data governance and data quality management
• Translating complex data into actionable business recommendations
• Identifying opportunities to improve marketing effectiveness, customer engagement, and return on investment

We're also looking for someone with strong consulting and communication skills who can:

• Partner effectively with leaders and stakeholders across departments
• Translate technical findings into clear, actionable insights for non-technical audiences
• Build relationships and collaborate across marketing, operations, digital, and analytics teams
• Use data storytelling and presentation skills to influence decision-making
• Drive adoption of new analytics tools, processes, and measurement approaches

Job Description:

The Digital Marketing Consultant leads and consults the planning of digital strategies including: the website and directory listing management for engagement marketing, SEARCH ENGINE OPTIMIZATION and Paid Search and Social Media strategies. Develop Analytics/Reporting that drives the strategy for all online platforms and ensuring the health of the online businesses through strong partner relationships, detailed reporting, analysis and optimization system-wide.

Principle Responsibilities

• Strategic Planning
  • Lead, consult and develop overarching digital marketing plans, process and implementation for all digital assets: website, email, blog, video, social media and app platforms.
  • Create effective search engine marketing and content marketing strategies to help connect our customers and prospective customers to meaningful product and marketing experiences.
  • Identify target audiences and devising digital campaigns that engage, inform and motivate.
  • Management of marketing efforts that support digital products: ah.org, MyAccount, Apps. Recommend web enhancements that increase engagement i.e., provider carousels, interactive quizzes.
  • Create paid media campaigns and optimize based on pre-determined KPIs.
• Communication & Collaboration
  • Collaborate with DigEx and enhance existing user experience.
  • Develops recommendations for the outreach teams to develop stronger digital lead tracking and reporting communication.
  • Creates digital assets with DigEx team including landing pages, emails that effectively support marketing plan tactics, campaign strategies, and follow brand standards.
  • Provides marketing automation support for marketing campaigns, nurture campaigns, and client and internal events.
• Strategic Operations
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Leverage analysis to inform content creation and campaign strategies, improving search performance.
  • Develops and synthesizes reporting data for landing pages, emails and leads for all digital marketing campaigns.
  • Develops marketing campaign templates to track and report campaign results throughout the organization, including metrics and analysis of results and recommended adjustments to the campaign.
  • Analyzes marketing and data (campaign results, conversion rates, leads, etc.) to help shape future marketing strategies.
• Administration
  • Oversees digital communication channels and processes as assigned.
  • Contributes to processes that help enhance structures and process improvements in digital marketing prioritization, measurement and deployment.
• Other duties as assigned.

Required Qualifications

• Bachelor's degree in business, marketing or health care related field
• 5+ years of experience driving digital marketing strategy

Physical Demands

• Sedentary:
• Lifting weight up to 10 lbs. occasionally, negligible weight frequently

Pay Range

Pay Range: $40.08 to $54.93 per hour

The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience, education, and the union agreement (if applicable). Shift, weekend and/or other differentials may be available to increase your pay rate for certain shifts or work.

Allina Health is committed to adhering with all applicable local, state and federal minimum wage requirements.

Benefit Summary

Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That’s why we devote extraordinary resources to help you grow and thrive — not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being — mind, body, spirit and community — of you and your family members.

Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.

We are focused on creating an inclusive workplace so everyone can see themselves as part of our care team. Our care teams are as diverse as the communities we serve and proud to be contributing to the mission of a leading health care organization. Our pioneering approach to well-being helps every member of our care team feel a deep sense of connection and joy in their work.

Benefits include:

• Medical/Dental
• PTO/Time Away
• Retirement Savings Plans
• Life Insurance
• Short-term/Long-term Disability
• Voluntary Benefits (vision, legal, critical illness)
• Tuition Reimbursement or Continuing Medical Education as applicable
• Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program
• Allina Health is a 501(c)(3) eligible employer

*Benefit eligibility/offerings are determined by FTE and if you are represented by a union.