Digital Marketing Specialist - Work from HOME

Job Description This is a remote position. Our client is in search of a consultant that has experience in DIGITAL MARKETING MANAGER / LEAD GENERATION MANAGER and running ads on different social media platforms Facebook Instagram Linkedin TikTok The successful candidate will work with all aspects of digital marketing including advertising, conversion optimization, inbound content generation, influencer outreach and engagement, social media, online reputation management, web and social copywriting, events, and administrative duties to help boost online traffic, social influence, sales and online DUTIES: Develop industry leading digital strategies to achieve the goals and objectives of building online awareness, increasing website and foot traffic, and increasing online sales and service leads Increase website lead generation through organic and paid online marketing activities Continuously monitor and optimize online campaigns to increase conversion ratios Curate content to help promote the dealership, brands, products and promotions to drive website traffic Utilize Search Engine Optimization tactics to increase exposure and improve organic search results Build a network of online publishers and influencers to help promote dealership activities Execute social media advertising activities Execute online advertising activities Manage social media content and platforms for Facebook, Instagram, Linkedin Handle all comments, messages, and leads sent through social platforms Develop social media presence for all dealers through the use of copywriting, images, videos, etc. Manage social media for events and sponsorships Various tasks and administrative duties related to all fields of digital marketing REQUIREMENTS Strong knowledge in all aspects of the digital media landscape including, strategy, lead generation, advertising, inbound/outbound marketing, tracking, analytics, and reporting Critical thinking, strong decision making, ability to organize and coordinate multiple projects Creative writing skills for web and social media Excellent interpersonal and time management skills Strong communication skills both oral and written Comfortable working both independently and in a team-oriented, collaborative environment is essential Basic photo editing for web and social media