Digital Media Director | Search . Social . Prog

🏢 Company Type: Full-Service Media Agency

📍 Location: Melbourne

🏠 Work Model: Hybrid, 3 days in the office / 2 days WFH

📈 Channels: Paid Search, Paid Social & Programmatic Media

🎯 Client Portfolio: Travel, Retail, E-commerce, Health & Fitness

🌟 The Opportunity

Ready to take the next step in your career as a Digital Director, leading Paid Search, Paid Social and Programmatic Media across a portfolio of leading consumer brands?

Join an established full-service media agency where you'll own digital media strategy, client relationships and campaign performance across all three channels. You'll lead a team of digital specialists, collaborate with senior stakeholders and drive measurable business outcomes for your clients.

This is an opportunity to combine technical expertise with strategic thinking, commercial accountability and people leadership while shaping digital media strategy and driving client growth.

🚀 What You'll Be Doing

Digital Media Strategy & Performance

• Lead integrated strategies across Paid Search, Paid Social and Programmatic, aligning channel selection, audience targeting and media investment with client business objectives.
• Oversee digital media planning, campaign activation and performance across Google Ads, Meta Ads Manager, DV360, The Trade Desk and other relevant platforms.
• Drive campaign effectiveness through audience insights, creative testing, bidding strategies, cross-channel measurement and ongoing performance optimisation.

Channel Leadership & Technical Oversight

• Lead Paid Search strategy across Google Ads, Microsoft Advertising and SA360, overseeing campaign structures, keyword strategy, automated bidding, budget allocation and performance optimisation.
• Direct Paid Social strategy across Meta, TikTok and LinkedIn, guiding audience segmentation, creative testing, campaign activation, platform optimisation and performance measurement.
• Oversee Programmatic Media across Display, Online Video, CTV, DOOH, Digital Audio and High-Impact Display, guiding DSP activation, audience targeting, inventory selection, PMP deals and bidding strategies.

Client Leadership & Commercial Accountability

• Act as a senior strategic partner to clients, leading digital media strategy, performance reviews and recommendations with senior marketing stakeholders.
• Oversee digital media budgets, campaign profitability and commercial performance, identifying opportunities to grow client relationships and expand media investment.
• Collaborate with internal strategy, creative, account service and broader media teams to align digital campaigns with client objectives and wider media activity.

People Leadership & Team Development

• Lead and develop digital specialists across Paid Search, Paid Social and Programmatic, providing strategic direction, technical guidance and performance oversight.
• Manage team workloads, campaign delivery, quality assurance and professional development, ensuring high standards of execution and client service.
• Build a collaborative, high-performing team through mentoring, technical training, knowledge sharing and regular performance feedback.

🔍 What We're Looking For

Technical & Platform Expertise

• 7-10+ years of digital media experience, with strong expertise across Paid Search, Paid Social and Programmatic, ideally within a full-service media agency.
• Advanced knowledge of Google Ads, Microsoft Advertising, SA360, Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager.
• Programmatic expertise across DV360, The Trade Desk and other DSPs, covering Display, Online Video, CTV, DOOH, Digital Audio and High-Impact Display.
• Strong understanding of GA4, Campaign Manager 360 (CM360), Google Tag Manager (GTM), Looker Studio, attribution and cross-channel measurement.

Digital Media Strategy & Commercial Skills

• Proven experience leading integrated Paid Search, Paid Social and Programmatic strategies, managing significant media budgets and delivering measurable business outcomes.
• Strong understanding of audience planning, channel selection, media investment, bidding strategies, inventory management and campaign optimisation.
• Experience overseeing digital media budgets, campaign profitability and commercial performance while identifying opportunities for client growth.
• Ability to interpret complex performance data, develop strategic recommendations and communicate the commercial impact of digital media investment.

Client Management & Leadership Skills

• Proven experience managing senior client relationships, leading strategic discussions and presenting digital media strategies and performance recommendations.
• Demonstrated experience leading and developing digital media teams through technical guidance, mentoring and performance management.
• Strong commercial awareness, analytical thinking and problem-solving skills, with the ability to manage competing priorities across multiple clients.
• A collaborative leadership style, working effectively with internal strategy, creative, account service and broader media teams.

🎁 What You Get in Return

Career & Development

• Strategic ownership of Paid Search, Paid Social and Programmatic across leading Australian and global consumer brands.
• Opportunity to lead and develop a high-performing digital media team within an established full-service media agency.
• Industry training and certifications across Google Marketing Platform, Meta Blueprint, DV360, The Trade Desk and other advertising technologies.
• Career progression opportunities towards Group Digital Director, Head of Digital and broader agency leadership roles.

Culture & Lifestyle

• Hybrid working with 3 days in the office and 2 days WFH.
• Competitive salary package with an annual performance-based bonus.
• Free gym membership and a complimentary public transport card.
• Additional wellbeing days off, plus a paid day off on your birthday.
• Collaborative Melbourne team with regular social events and team activities.