Digital Media Specialist

Digital Media Specialist Digital Media Specialist: drive measurable ROI across Meta, Google and TikTok with data-driven testing, audience-building, and cross-team collaboration. 4+ years, required certs. Apply now We’re on the hunt for a Digital Media Specialist. Are you passionate about leading and scaling high‑performing performance media across Meta (Instagram & Facebook), Google and TikTok to drive measurable ROI? Do you thrive in a fast‑moving digital marketing team? If so, we’re eager to learn more about you! As a Digital Media Specialist, you will apply performance media strategy to plan, launch and scale Meta, Google (Search, GDN, YouTube) and TikTok campaigns; drive data‑driven optimisation, auditing, experimenting and iterating based on signals to improve ROI; design and run A/B tests across landing pages, ad copy, keywords and bids to continuously lift performance; and build robust audience‑building & targeting frameworks while cultivating partnerships with platform teams (Google, Meta, etc.) to unlock new opportunities. If you have the following: Serious Meta Ads experience with a proven big‑budget track record 4+ years in Search/performance (e.g., Search Campaign Manager), with eCommerce performance success Certifications: Google Ads & Google Analytics; Meta certified (or willingness to upskill where needed) Analytical, performance‑driven mindset with strong Excel skills We’d love to hear from you! Department Digital Locations Durban (Westville) Remote status Hybrid Employment type Full-time Durban (Westville)