Social Media and Content Specialist

We are passionate about delivering cutting-edge gaming and entertainment experiences. As a fast-growing company, we are committed to fostering a culture of innovation, inclusivity and excellence. Join our team and contribute to our mission of redefining the gaming industry in South Africa. Position Overview LulaBet is looking for a Social Media and Content Manager to plan, coordinate and deliver engaging content across our social media channels. The role will take ownership of the social media content calendar, day-to-day channel management, publishing and content coordination. The successful candidate will work with teams across the business to translate campaigns, promotions, sporting events and other business priorities into relevant, accurate and engaging social content. This is a hands-on role suited to someone who understands social media, enjoys coordinating content from idea through to publication, and can manage multiple campaigns and stakeholders in a fast-moving environment. Key Responsibilities 1. Social Media Planning and Management Own and maintain the social media content calendar. Plan content themes, formats and publishing schedules across relevant platforms. Manage day-to-day publishing and activity across LulaBet’s social media channels. Ensure social activity supports brand, campaign, promotional and commercial priorities. Coordinate reactive and tactical social content when relevant opportunities arise. 2. Content Planning and Coordination Develop social content ideas and translate business requirements into clear creative briefs. Coordinate the briefing, production, review and approval of social content. Work closely with internal teams, creative resources and external partners to deliver content on schedule. Maintain visibility of content requirements, production status, deadlines, dependencies and approvals. Adapt approved content across different social platforms and formats where appropriate. 3. Sports and Promotional Content Work with internal subject-matter specialists to translate sporting events, fixtures, promotions and business priorities into accurate and engaging social content. Ensure promotional messaging is clear, consistent and correctly represented across social channels. Identify relevant sporting and cultural opportunities that can support timely social content. Ensure all content follows the required brand, compliance and approval processes. 4. Copy and Quality Control Write, edit and quality-check social media copy. Ensure content is accurate, on-brand and appropriate for the relevant platform and audience. Coordinate specialist creative or copy support where required. Check campaign details, promotional messaging and supporting information before publication. 5. Content Performance Monitor core social media and content-performance metrics. Prepare straightforward reporting on channel and content performance. Identify content, formats and messages that are performing well. Apply practical content learnings to future social planning and creative briefs. Share relevant performance insights with marketing and creative stakeholders. 6. Wider Digital Content Coordination Support the coordination of approved content required for paid social and other digital channels. Work with relevant channel owners and external partners to ensure campaign messaging remains consistent. Coordinate appropriate content variations for different audiences, placements or platforms. Escalate specialist paid-media, PPC, tracking and advanced analytical requirements to the appropriate channel owners or partners. Experience Previous experience in social media management, content coordination or a related marketing role. Practical experience managing social media calendars and publishing content across relevant platforms. Experience briefing and coordinating creative content with designers, copywriters, agencies or other production resources. Experience working in online gaming, sports, entertainment or another fast-moving consumer category would be advantageous, but is not essential. Skills and Abilities Strong understanding of social media platforms, content formats and publishing practices. Strong content-planning and creative-briefing skills. Good copywriting, editing and quality-control capability. Ability to translate campaigns, promotions and business priorities into engaging social content. Comfortable using social platform insights to prepare basic reports and identify content trends. Strong organisational and project-coordination skills. Ability to manage multiple content requirements, stakeholders and deadlines. Good attention to detail. Clear written and verbal communication skills. Ability to work effectively in a fast-moving and compliance-sensitive environment. A genuine interest in sport and online gaming would be advantageous. What We Offer The opportunity to contribute to a growing South African online gaming and entertainment business. A fast-paced and collaborative working environment. Exposure to brand, promotional, sports and digital marketing activity. The opportunity to take ownership of LulaBet’s social media planning and content delivery.