Recruitment Marketing Digital Media Specialist

Position Summary

As a Recruitment Marketing & Digital Media Specialist, you'll own the strategy, execution, optimization, and reporting of paid digital campaigns designed to help employers attract qualified candidates.

This role is ideal for someone who enjoys solving complex advertising challenges, digging into campaign performance, testing new strategies, and continuously improving results across multiple advertising platforms.

You'll work closely with our Account Management, Strategy, and sometimes Creative teams to develop innovative recruitment marketing campaigns for enterprise employers across North America and beyond.

Location: Remote within the United States

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What You'll Do

Digital Advertising Strategy

• Develop recruitment marketing strategies aligned to client hiring goals

• Recommend channel mix, audience strategies, budget allocation, and campaign structure

• Build media recommendations that maximize employer brand awareness and candidate acquisition

Campaign Management

Plan, launch, manage and optimize campaigns across:

• Google Ads (YouTube, Demand Gen, Performance Max, Display)

• Meta

• LinkedIn Ads

• Reddit Ads

• Programmatic Advertising

• Geofencing

• Remarketing campaigns

Campaign Optimization

You'll continually improve campaign performance through:

• Audience testing

• Creative testing

• Budget optimization and campaign pacing

• Bid strategy adjustments

• Keyword optimization

• Landing page recommendations

• Conversion rate optimization

• Application quality analysis

• Staying current on new product offerings and developments

• Securing and maintaining Google and other digital media certifications

Analytics & Reporting

• Build reporting dashboards in Looker Studio

• Analyze campaign performance

• Translate data into recommendations

• Monitor attribution and conversion tracking

• Present campaign insights internally and to clients

Tracking & Measurement

Implement, optimize, and troubleshoot:

• Google Tag Manager

• GA4

• Enhanced Conversions

• Meta Pixel

• LinkedIn Insight Tag

• Reddit Pixel

• Conversion APIs

• Event tracking

Recruitment Marketing

• Understand candidate behavior

• Build employer branding campaigns

• Improve recruitment funnels

• Partner with creative teams

• Stay ahead of industry trends
  

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What You'll Bring

Required

• 3+ years managing paid media campaigns

• Google Ads certification preferred

• Experience with Meta Ads

• Experience with LinkedIn Ads

• Experience managing multiple client accounts

• Strong analytical mindset

• Excellent communication skills

• Ability to manage multiple priorities

Preferred

Experience with:

• Reddit Ads

• Programmatic advertising

• Recruitment marketing

• Employer branding

• Google Tag Manager

• GA4

• Looker Studio

• Joveo, Vonq, or similar platforms

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Why You'll Love Working Here

• Collaborative boutique agency

• Work with nationally recognized employers

• Variety of industries and campaigns

• Opportunities to influence strategy

• Growth-oriented culture

• Continuous learning

• Remote work environment

Compensation & Benefits

• Competitive salary based on experience

• Paid Time Off

• Paid Holidays

• Remote work

• Performance bonus opportunities

• Health insurance

• 401(k)

• Professional development opportunities
  

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About Hope Leigh Marketing Group

Hope Leigh Marketing Group is a women-owned recruitment marketing and employer branding agency that helps employers attract exceptional talent through data-driven marketing strategies.

We partner with organizations across retail, technology, manufacturing, technology, financial services, healthcare, and professional services to build recruitment marketing programs that drive measurable hiring outcomes.

Unlike traditional advertising agencies, we specialize exclusively in talent attraction. Our team combines decades of experience in recruitment marketing, digital advertising, employer branding, talent acquisition, analytics, and strategy to help organizations connect with the right candidates.

We're collaborative, curious, transparent, and committed to delivering exceptional work. Our success is measured by the success of our clients.

HLMG is an Equal Opportunity Employer

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To Learn More, visit us here: https://hopeleighmarketing.com/careers/