Paid Media Specialist

About Us

Principal Media Communications, LLC is a dynamic and innovative AI-driven growth marketing agency specializing in direct-to-consumer (DTC) brands. We are dedicated to delivering impactful marketing solutions that drive results and foster growth for our clients. We are seeking a talented Freelance Paid Media Specialist to join our team and take charge of developing and managing paid search, paid social, and programmatic ad campaigns.

Key Responsibilities

• Campaign Development: Design, implement, and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, programmatic networks) tailored for DTC brands.

• Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights to improve ROI and achieve client objectives.

• Client Management: Serve as the primary point of contact for clients, ensuring clear communication, understanding of their goals, and delivering exceptional service.

• Market Research: Conduct thorough market research to identify trends, audience behaviors, and competitive landscapes that inform campaign strategies.

• Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize performance.

• Collaboration: Work closely with creative teams to develop compelling ad copy and visuals that resonate with target audiences.

• Reporting: Create and present detailed reports on campaign performance, insights, and recommendations to clients and internal stakeholders.

• Staying Updated: Keep abreast of industry trends, platform updates, and best practices to ensure innovative and effective campaign strategies.

What We Offer

• Competitive compensation based on experience.

• Flexible work hours and the ability to work from anywhere.

• Opportunities for professional development and collaboration with a creative team.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

• 3+ years of experience in paid media management, particularly in paid search, paid social, and programmatic advertising.

• Proficiency in Google Ads, Facebook Ads Manager, and programmatic buying platforms.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Excellent communication and interpersonal skills, with the ability to manage client relationships effectively.

• Experience in DTC marketing is a plus.

Hiring process

The hiring process for the Freelance Paid Media Specialist position will consist of several key stages designed to assess candidates' skills, experience, and fit for the role. This process includes an initial application review, an assessment, a technical interview, and a final interview.