Digital Merchandiser

Job Description

Join the LEGO Group as a Digital Merchandiser and help drive eCommerce growth across LATAM. In this role, you'll optimize product content, improve discoverability, and collaborate with top retailers to deliver an outstanding online shopping experience. It's a chance to make a real impact in a fast-paced, creative environment!

Please Note: All submitted CVs should be written in English.

Core Responsibilities

e-Merchandising (50%)

• Create, maintain, and optimize product content (images, copy, BTC content, video, etc.) based on performance metrics, SEO best practices, and other insights.  Monitor digital shelf quality for continual optimization of content – adhering to retailer requirements.

• Accountable for product launches at eCommerce retailers across LATAM – planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process.

• Work with customers to determine the most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience.

• Collaborate with cross-functional teams, such as Item Set Up, Account Leads, Marketing, Trade Marketing, and external partners.

• Use SEO tactics to improve product discoverability and search engine rankings. This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling, accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.

• Act as a point of contact with eCommerce partners, agencies and others to facilitate content optimization and ensure consistency across platforms and systems.

Digital Marketing (25%)

• Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, and support on data analysis for future improvements.

Analysis (25%)

• Generate detailed reports on eCommerce performance CST to identify opportunity for improvement.

• Carry out After Action Reviews for B2B Marketing Implementation with customers to help refine our digital spend.

• Conduct test and learns and regular shelf auditing to identify trends, actionable insights, and opportunities to improve the digital shelf.

Play your part in our team succeeding

This is an opportunity to deliver a meaningful impact to the growth of the LEGO Group. The eCommerce team supports development of merchandising strategy, digital shelf improvement, and other digital merchandising activities for B2B eCommerce partners across LATAM to increase eCommerce sales.

As a Digital Merchandiser, you will contribute to the growth of the eCommerce business by providing digital merchandising support to our eCommerce retailers. This includes improving discoverability, online search rankings, conversion, and the overall shopper experience.

Do you have what it takes?

• Hands-on experience in digital merchandising within eCommerce.

• Experience with consumer-packaged goods and/or children’s category is a plus!

• Outstanding writing and grammar abilities — copywriting experience preferred.

• Knowledge of Digital Marketing principles and basic understanding of demand generation in online platforms.

• Knowledge of SEO principles and the ability to create content with SEO in mind.

• Proficient in critical thinking, analytical reasoning, and problem-solving.

• Ability to work quickly and accurately in a fast-paced environment while still maintaining attention to detail and being resilient.

• Strong knowledge of MS Office with particular emphasis in Excel and Power Point.

• Self-starter who initiates and executes new ideas to improve the digital shelf.

• Fluent in English and Spanish; Portuguese a plus!

Nice to have:

• Retail eCommerce platforms experience – Familiarity with e-commerce platforms is a bonus!

• Team player – Curious, collaborative, and thrives in a team setting.

• Adaptable – Comfortable in a fast-changing environment.

Additional details on this position:

• No relocation assistance will be provided for this position.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Beware of Recruitment Scams

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

About Us

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building,rebuilding,and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating,inventing,and having fun.Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.