Digital Paid Media & Ad Operations Specialist

Employment Type: Full-Time

Location: Remote

Industry: eCommerce / Consumer Electronics

Company: Nobody Audio

About the Role

Nobody Audio is looking for a full-time Digital Paid Media & Ad Operations Specialist to manage the technical setup, execution, tracking and optimisation of our paid advertising campaigns across Meta, TikTok and Google Ads (YouTube).

We're looking for someone who is hands-on, analytical and proactive in identifying opportunities to improve campaign performance, tracking accuracy and advertising efficiency.

Key Responsibilities

Campaign Management & Ad Operations

• Set up, launch and optimise campaigns across Meta, TikTok and Google Ads.
• Manage campaign budgets, targeting, placements and audience segmentation.
• Monitor campaign delivery, traffic quality and advertising spend.
• Identify and eliminate inefficient placements and irrelevant traffic.
• Implement remarketing and retargeting strategies.

Tracking, Analytics & Attribution

• Implement and troubleshoot Meta Pixel, TikTok Pixel, GA4 and Google Tag Manager.
• Configure conversion tracking, custom events and attribution.
• Ensure accurate tracking across Framer and Shopify.
• Validate tracking functionality before campaigns go live.
• Manage domain verification, account integrations and technical configurations.

Performance Optimisation & Reporting

• Monitor CPC, CPM, CTR, conversions and other key performance metrics.
• Analyse campaign performance and recommend improvements.
• Troubleshoot tracking discrepancies and campaign delivery issues.
• Provide regular performance reports and actionable insights.
• Continuously optimise campaigns to improve advertising efficiency and ROI.

Our Tech Stack

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads / YouTube
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Shopify
• Framer
• GPT Ads Manager

Requirements

• Proven hands-on experience in paid media campaign management and ad operations.
• Strong technical knowledge of conversion tracking, pixels and attribution.
• Experience managing Meta, TikTok and Google Ads campaigns.
• Experience with Shopify and GA4 integrations.
• Strong analytical and troubleshooting skills.
• Ability to work independently and manage multiple campaigns.
• Excellent communication and attention to detail.

Nice to Have

• Experience with Framer websites.
• Experience in eCommerce or consumer electronics.
• Knowledge of Meta Conversions API (CAPI) and server-side tracking.
• Experience with audience segmentation, remarketing and conversion optimisation.