Digital Performance Executive

Key Responsibilities

• Build, traffic, QA and launch paid social and paid search campaigns across Foxtel, Kayo Sports and BINGE.
• Manage campaign budgets, pacing and daily optimisation to deliver CPA, subscription volume and acquisition targets.
• Deliver brand and acquisition activity across the funnel, from awareness and engagement through to conversion and re-engagement.
• Manage campaign structure, targeting, retargeting, exclusions, UTMs, tracking and negative keywords.
• Run Google Ads activity across brand, generic, competitor, fixture and content search terms.
• React quickly to live sport, results, promotions and content launches with relevant keywords, copy and campaign updates.
• Use platform automation and bidding solutions—including Meta Advantage+, TikTok Smart+, Google Performance Max, Demand Gen and tCPA—while closely monitoring performance.
• Produce weekly, monthly and post-campaign reporting across subscriptions, trials, CPA, CAC and ROAS.
• Run structured tests across creative, copy, audiences, landing pages and bidding approaches.
• Brief Creative and Marketing teams on paid asset requirements, using performance insights to improve future work.
• Identify, troubleshoot and escalate delivery, tracking, pixel, policy and platform issues.
• Maintain strong relationships with media-platform partners and stay across relevant product, privacy, measurement and policy changes

About your experience

• 2–3 years’ experience in performance marketing, either in-house, agency-side or at a media platform.
• Proven experience managing paid media campaigns end-to-end, including budgets, pacing and performance targets.
• Strong hands-on experience with Meta Ads Manager/Business Manager and TikTok Ads Manager.
• Strong Google Ads capability, including keyword research, match types, bidding, ad-copy testing, Quality Score and Ad Rank.
• Working knowledge of Snapchat, X, Reddit and Pinterest advertising platforms.
• Experience delivering both brand and acquisition campaigns.
• Confidence using GA4, Excel and/or Google Sheets for reporting and analysis.
• Experience with pixels, campaign trafficking, conversion tracking and measurement.
• Strong attention to detail, campaign QA skills and the ability to manage multiple deadlines.
• Clear communication skills and confidence explaining campaign performance to non-specialist stakeholders.
• A collaborative mindset, with a willingness to support and upskill junior team members.

Life at Foxtel Group

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
• Free & discounted products including Foxtel, Foxtel Broadband, Kayo Sports and BINGE
• Special days away from work for Birthday, Cultural & Volunteer Leave
• VIP Experiences: Free tickets to sporting events, red carpet premieres, advance screenings, and behind-the-scenes tours.
• Access to our holistic Fox Fit wellbeing program
• Company-wide meeting-free lunch hours and Friday afternoons