Digital Performance Specialist

About the opportunity

If you're an experienced digital marketer and a natural-born Thinker with a desire for challenge, fulfilment, and reward, we want to talk to you.

You are a detail-oriented paid media professional with a track record of delivering results. You’re comfortable inside Ads Manager, you understand how creative drives performance and can read the data to see what’s working and why, you can turn a spreadsheet into a story, and you’re a confident, resourceful problem solver.

We are Ripe Solutions, a multi-disciplinary team of Thinkers + Makers with experience spanning decades, markets, industries and campaigns. We work hard, we laugh a lot, and we have past and present connections to some of the biggest, brightest and most impactful brands in the country.

The role

This is a focused role. Rather than spreading yourself thin across a large portfolio, you’ll go deep on a small number of accounts and own their digital performance end to end.

You’ll be the go-to digital contact for the clients you work on, managing media day to day, bringing creative insight to what’s in market, and turning performance data into clear actions. Reporting to our Performance Marketing Manager, you’ll work alongside our strategists, creatives and account leads and have a real hand in shaping how each account grows.

What you'll be doing

Campaign management

• Building, managing and reporting on paid media campaigns across Meta, Google, TikTok, programmatic and other channels as needed
• Managing campaign structure, audiences, retargeting and launch timing across multiple concurrent campaigns
• Owning budgets and pacing so campaigns deliver when it matters most and land on target
• Monitoring performance and optimising campaigns to hit and beat KPIs

Creative insight

• Review creative performance and spot fatigue early, recommending when to refresh, rotate or retire assets
• Brief and collaborate with designers, video editors and copywriters on new concepts, hooks and formats
• Design and run structured creative tests (concept, hook, format, copy, offer messaging, etc.) and feed learnings back into briefs

Analysis and reporting

• Produce performance reports as required that explain what happened, why, and what to do next
• Analyse results across campaigns to find patterns in audience, creative, timing and spend efficiency
• Contribute to media forecasting and budget planning for upcoming campaigns
• Maintain accurate conversion tracking with GA4, Meta Pixel/Conversions API and Google Tag Manager

Client partnership

• Act as the day-to-day digital contact for your clients, guiding performance and recommendations with confidence
• Proactively identify growth opportunities across placements, audiences, channels and budget, and bring them to internal stakeholders
• Work with the Performance Marketing Manager and account leads to keep delivery organised, on time and aligned to client goals

What we're looking for

You don't need to tick every box, but ideally you'll bring:

• 2–4 years' hands-on paid media experience, with strong expertise in Meta Ads Manager
• Experience running multiple concurrent campaigns in high-volume, deadline-driven environments
• A proven ability to read creative performance and translate it into practical briefs and tests
• Strong analytical skills, with the ability to turn platform and GA4 data into clear insights and recommendations
• Working knowledge of conversion tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API
• Budget and pacing management
• Communication skills with clients and internal teams
• The ability to balance detail with deadlines
• Agency experience, particularly managing client relationships day to day
• Hands-on experience with Google Ads (Search/PMAX), TikTok or programmatic platforms
• Strong spreadsheeting and data analysis skills (Excel or Google Sheets, pivot tables, lookups, cleaning and combining platform exports),
• A genuine interest in AI and automation for campaign management and reporting

Why Ripe?

We're a creative and digital performance agency that genuinely cares about the work and the people doing it. When you join Ripe, you'll get:

• A supportive, collaborative team of Thinkers + Makers
• Hands-on ownership of clients' performance, with support from the Performance Marketing Manager
• Flexible working and a healthy approach to work-life balance
• A hybrid role, with Mondays and Fridays working from home
• Ongoing learning and development
• 'Social club' outings with the team

Sound like you?

We'd love to hear from you. Send through your CV and a short note telling us why this role feels like a good fit - bonus points for an example of a campaign where creative testing moved the numbers.

To be considered for this role, you must have the right to live and work in Australia.

Only shortlisted candidates will be contacted.