Digital PR Specialist

Digital PR Specialist

Up to $110,000 + Super | Permanent | Sydney | Hybrid Working

• Permanent opportunity offering up to $110,000 + superannuation, joining a leading digital marketing agency in Sydney
• Hybrid working arrangement with 3 days in the office and 2 days working from home
• Take ownership of creative Digital PR campaigns, journalist outreach, link building and earned media strategies across an exciting portfolio of clients
• For further information, please contact Liam Harvey on liam.harvey@searchability.com.au or call 0480 546 593

WHO ARE WE?

We're partnering with a leading digital marketing agency in Sydney that's continuing to grow its team and is now looking for an experienced Digital PR Specialist to join the business. Working with an established portfolio of clients across a range of industries, the agency has built a strong reputation for delivering creative, data-driven digital marketing strategies that generate measurable results. With a talented team of specialists across SEO, content, performance marketing and wider digital strategy, they take a collaborative approach to helping brands improve their online visibility and achieve sustainable growth. This is a fantastic opportunity for someone who enjoys combining creativity with data, developing newsworthy campaigns and securing high-quality media coverage that makes a genuine difference to organic search performance. You'll have the opportunity to take ownership of campaigns, contribute fresh ideas and play an important role in the continued development of the agency's Digital PR offering.

WHAT WILL YOU BE DOING?

As the Digital PR Specialist, you'll be responsible for developing and executing creative, results-driven Digital PR campaigns designed to increase brand visibility, secure high-quality backlinks and improve organic search performance. You'll work closely with SEO and content specialists to identify opportunities, develop compelling campaign concepts and turn interesting stories into valuable media coverage. A significant part of the role will involve building relationships with journalists, editors and publishers, creating engaging press releases and pitches, and managing outreach activity across a range of publications and media outlets. You'll take ownership of campaigns from initial research and ideation through to execution, coverage tracking and performance reporting, ensuring activity aligns with wider client objectives and SEO strategies. Beyond campaign delivery, you'll contribute creative ideas, identify emerging trends and opportunities, and work collaboratively with internal teams to continuously improve the effectiveness of Digital PR activity across the agency's client portfolio.

WHAT YOU NEED TO HAVE...

• 3+ years of experience in Digital PR, ideally within a digital marketing, SEO, content or specialist Digital PR agency environment.
• Strong understanding of Digital PR, link building, earned media and the relationship between media coverage and organic search performance.
• Proven experience developing and delivering creative Digital PR campaigns that secure high-quality backlinks and relevant media coverage.
• Experience building and maintaining relationships with journalists, editors, publishers and media contacts.
• Confidence identifying newsworthy stories, developing campaign concepts and creating compelling press releases and journalist pitches.
• Experience using tools such as Ahrefs, SEMrush, BuzzStream, Muck Rack, Google Analytics or similar platforms.
• Ability to analyse campaign performance, track earned media coverage and communicate results to clients and internal stakeholders.

TO APPLY…

Please either apply online or email me directly at liam.harvey@searchability.com.au. For further information, call me on 0480 546 593. I'm available from 7am until 10pm to suit your schedule. If unavailable, leave a message and either myself or one of my colleagues will respond. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.