Digital Product Executive (UX UI Web App and CMS)

Digital Product Executive (UX UI Web App and CMS)

Department: Marketing

Function: Digital Product and Experience

Reports to Digital Product and Experience Manager

Location: Permanent Remote

About the organisation

Our client is an Abu Dhabi-based diversified holding and platform-building group focused on developing and scaling businesses across strategically important sectors. Its portfolio includes mobility, aviation, fintech, insurance, healthcare, mining and energy, professional services, and other high-impact opportunities. The group is building an integrated marketing function covering strategy, brand, creative, digital, insights, operations, and growth.

Why join

• Work across several businesses, sectors, audiences, and commercial models rather than supporting a single brand.
• Help shape the standards, systems, and working practices of a growing group marketing function.
• Collaborate with senior leaders, portfolio companies, institutional stakeholders, strategic partners, and specialist advisers.
• Use data, digital tools, and approved AI solutions to improve the quality and efficiency of marketing delivery.

Role purpose

Support the design, content, optimisation, and day-to-day quality of the group’s and portfolio companies’ websites, applications, and digital experiences. The role ensures user journeys are intuitive, brand-consistent, accessible, current, and technically well maintained.

Key responsibilities

User experience and journey design

• Map user flows and identify friction across websites, applications, landing pages, and forms.
• Create wireframes and journey recommendations, and support usability testing and heuristic reviews.

User interface and design system support

• Create and refine interface layouts and components in Figma using approved design systems.
• Ensure responsive behaviour, clear visual hierarchy, and brand consistency, and prepare detailed handovers for developers.

Content management and web operations

• Publish and update website content through approved CMS workflows.
• Manage page structures, digital assets, metadata, and links, and coordinate multilingual updates.
• Conduct content audits and flag outdated, incomplete, or inconsistent information.

Quality assurance accessibility and releases

• Test pages and features across browsers and devices before release.
• Check forms, links, tracking, responsiveness, and accessibility, and maintain defect logs through resolution and verification.

Analytics and optimisation

• Use analytics, heatmaps, and behavioural data to identify improvements.
• Support A/B testing and landing-page optimisation, and compare performance before and after releases.

Digital standards and collaboration

• Maintain web and application content standards, publishing guides, and QA checklists.
• Coordinate with Technology, Creative, Growth, Brand, and portfolio stakeholders to support launch readiness.

Key deliverables

• Wireframes and user-flow recommendations
• Figma interface updates
• Accurate CMS publishing
• Web and application QA reports
• Accessibility and usability improvements
• Analytics-based recommendations
• Current content standards

Measures of success

• Digital defect rate
• Content accuracy and freshness
• QA completion
• User-journey improvement
• Conversion uplift
• Accessibility progress
• On-time publishing
• Stakeholder satisfaction

Qualifications

• Bachelor’s degree in UX, digital design, web, marketing, technology, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to seven years of experience across UX, UI, web operations, CMS, or digital experience.
• Hands-on experience with Figma and CMS platforms.
• Strong knowledge of responsive design, web QA, analytics, and developer collaboration.
• Exposure to mobile applications, accessibility, conversion-rate optimisation, or usability research is preferred.

Technical skills

• Figma
• CMS platforms
• GA4
• Heatmap and behaviour analytics tools
• HTML and CSS fundamentals
• Responsive design
• Accessibility and WCAG
• Web QA
• SEO fundamentals
• Jira or similar task-management tools
• UX research fundamentals

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast-evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A practical digital specialist who cares about how experiences work for users and is comfortable moving between Figma, CMS publishing, analytics, QA, and stakeholder coordination.

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.