Digital Solutions Consultant

As a Digital Solutions Consultant, you will sit at the intersection of clients, customer experience and marketing technology. You will understand what a client is trying to achieve, ask the right questions, translate briefs into clear solution requirements and recommend pragmatic routes to delivery. Just as importantly, you will make complex technology understandable and confidently communicate recommendations to both technical and non-technical audiences.

· Manage and mentor a team – looking after their development, training, and prioritisation of work tasks

· Build trusted relationships with clients, acting as a consultative technology partner rather than simply a platform specialist.

· Lead and contribute to client discovery sessions, workshops and briefings, probing requirements and translating business objectives into clear functional and technical requirements.

· Interpret ambiguous or incomplete client briefs, identify assumptions, dependencies and risks, and help shape a solution that is practical, scalable and measurable.

· Explain complex customer-engagement, data and platform concepts in straightforward language, adapting your communication for marketers, senior stakeholders, project teams and technical specialists.

· Create and deliver clear, confident presentations, demonstrations, recommendations and solution narratives for clients and internal stakeholders.

· Advise on campaign and customer-journey design across channels, recommending efficient approaches to targeting, orchestration, personalisation, testing and delivery.

· Support the development of our Customer Engagement Platform practice and partner ecosystem, sharing knowledge and helping shape propositions, accelerators and reusable best practice.

· Contribute to solution design and delivery across Adobe Campaign, Braze, Iterable, Customer.io, Bloomreach, Insider, Salesforce Marketing Cloud, Hightouch and Treasure Data.

· Keep pace with the evolving martech landscape and identify where new capabilities can create meaningful value for clients.

· Support platform implementations, migrations and optimisation programmes, working collaboratively across strategy, data, technology, creative and delivery teams.

· Contribute to pre-sales activity including discovery, solution definition, estimates, proposals, pitch materials and client presentations.

· Spot opportunities to improve processes, automate repeatable activity and turn successful approaches into scalable propositions.

· Consider privacy, consent, deliverability and data protection requirements when shaping customer-engagement solutions.

· Previous experience of managing a team. Showing demonstrable evidence of nurturing a team, and managing / organizing workload in a fast paced environment.

· Strong client-facing consulting skills, with the confidence to facilitate conversations, challenge constructively and build credibility with stakeholders at different levels.

· Excellent listening and questioning skills, with the ability to uncover the real requirement behind a brief and turn it into an actionable solution.

· The ability to communicate technical concepts in clear, accessible language without losing the important detail.

· Strong written and verbal communication, including experience creating and delivering presentations, workshops, recommendations and solution documentation.

· Hands-on or consulting experience with one or more mainstream customer-engagement / martech platforms. Relevant platforms include Adobe Campaign, Braze, Iterable, Customer.io, Bloomreach, Insider, Salesforce Marketing Cloud, Hightouch and Treasure Data.

· A good understanding of multi-channel CRM and lifecycle marketing, including email, mobile/push, SMS, web and other addressable channels.

· Experience of campaign conception, build and deployment, with an appreciation of targeting, personalisation, deliverability, testing and measurement.

· An understanding of customer data, segmentation, identity, integrations and how data supports orchestration and personalisation.

· Working knowledge of digital analytics and measurement, and an ability to use insight to improve customer experiences.

· A practical understanding of data protection, privacy, consent and GDPR in the context of digital marketing.

· Experience working across multidisciplinary teams and balancing client needs with technical feasibility, delivery effort and commercial considerations.

Beneficial Experience

· Experience with complementary personalisation, content and loyalty / promotion technologies such as Movable Ink, Talon.One or similar platforms.

· Experience of customer data platforms, data activation, experimentation, decisioning or real-time personalisation technologies.

· Exposure to ecommerce, web or app implementation and migration programmes.

· Experience supporting pre-sales, pitches, demonstrations, estimations or business cases.

· Experience helping clients adopt new marketing technology through process change, enablement, training or operating-model improvements.