Digital Specialist – Paid Social

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a sharp, results-driven specialist who excels at using paid social media to drive real commercial impact? Do you want your work to directly drive bookings, not just live in a media plan nobody opens? If you're ready to build something with lasting impact, come join a high-performing team!

We find ourselves at an exhilarating position. We've grown to over 250 hotels, and by breaking the historic 20 billion NOK revenue milestone, we have proven that our formula works. Over the last two years, we have transformed how marketing and digital sales operate at Strawberry – shifting from a support function to a commercial growth engine. While this work has earned multiple industry awards, we are far from done, and we need a sharp, proactive Paid Social specialist to help us push performance further and unlock the channel's full potential.

What you will be doing
As our Digital Specialist – Paid Social, your main role is to plan, execute, and optimize paid social campaigns that directly drive bookings and revenue across our 250+ hotels. You'll own the channel end-to-end – from strategy and budget to daily optimization – and be the go-to expert on what's working, what isn't, and why. You will be responsible for the Nordics, with a focus on our largest markets, Sweden and Norway.

You'll sit in our Digital Sales team and collaborate closely with content, creative, and commercial colleagues to make sure paid social campaigns land the right message, to the right audience, at the right time.

(We're not looking for someone who just schedules ads and reports static numbers. We want someone who develops the channel and makes us best in class on social media.)

• Plan, launch, and optimize paid social campaigns across platforms (e.g. Meta, TikTok, Snapchat, Pinterest) to drive bookings and brand awareness.

• Own budget allocation and pacing across campaigns, continuously reallocating spend toward what performs.

• Drive initiatives proactively. Take full ownership. Spot opportunities, ask the brave questions ("Have we tested this?"), and run with them.

• Work smart with Catalogues, DPA and Product Feeds

• Brief creative and content teams on what's working by platform/audience, and translate performance insights into concrete creative direction (hooks, formats, angles) rather than just requesting 'more assets'.

• Deep dive into data with actionable insights for better performance with each campaign.

• Stay ahead of platform updates, algorithm shifts, and new ad formats, and proactively assess whether they're relevant for our portfolio.

• Navigate a complex multi-branded hotel ecosystem across Strawberry, chains and hotels to ensure strategic alignment and minimal audience overlap.

Who we think you are

You are a curious, commercially-minded paid social specialist who naturally digs beneath the surface metrics and has the confidence to translate campaign data into persuasive business recommendations. You are pragmatic and action-driven, thriving in high-tempo settings where you choose momentum over perfectionism when speed is required.

You might currently be working at a digital agency, consultancy and feel ready to step over to the "client side" to own paid social end-to-end. Or, you might already be in-house, ready for your next chapter.

• Strong hands-on experience running paid social campaigns (e.g. Meta Ads Manager, TikTok Ads Manager, Snapchat, Pinterest).

• You have a solid background in paid social (5+ years of experience), but what truly sets you apart is your commercial acumen, technical and creative confidence

Details

You will report directly to Simon Vång, Head of Paid Media, as part of the Digital Sales team. Here, you get a tight-knit team of paid media and social media colleagues to spar with daily, while owning paid social as your core channel.

Location: Our office in Oslo or Solna three days per week and flexibility for up to two days remote through our hybrid office setup.

Working Language: Norwegian, Swedish, or English.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.

• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.

• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!

• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.