Digital Strategist, Performance Marketing

Digital Strategist Account Manager 📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are PST About Valid Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. This Role is for you if you are: A consumer obsessed full-funnel marketing strategist First in line to try the newest AI marketing tools Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness. Passionate about ad networks and performance marketing strategy for consumer digital products Obsessed with discovering and tracking social media trends Customer obsessed (we put it in their twice on purpose!) Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads. Preferred: savvy on app growth marketing for iOS and app user acquisition. We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives. Role & Responsibilities Digital Strategy (30% of your time) Understand a client’s business objectives and KPIs Define strategy for the account based on budget and objectives Analyze results and in market trends to devise the best path forward Manage a team of marketers to use tooling you to deliver a best-in-class ads experience Account Management (60% of your time) Interface directly with clients on a weekly basis Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries Be the clients first and primary point of contact at Valid Product (10% of your time) Interface directly with engineering & PMs to translate marketing processes into real products Required Qualifications Strong english and client-facing communication skills 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency Manage +$150,000/month of ad spend across the following platforms: Meta TikTok Google Other advertising channels Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account. Served in client facing roles as senior POC Nice to Have Managed and hired a team of marketers Advertising for mobile apps: Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.) AppleSearchAds Understand SKAN and iOS attribution Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude) You’re Probably a Good Fit If: Applying the latest tech in novel ways to delight customers excites you Your goal is to maximize ownership You want to join something early stage The idea of organized chaos is what you want Organized: Build with purpose, work efficiently, communicate clearly, especially in writing. Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible. What You’ll Be Getting Work on a global team with flexibility and a collaborative startup culture Annual company offsite - we gather in a new location each year to connect and celebrate Compensation Range Competitive salary based on experience and location Benefits: 401k, healthcare, FSA, lunch (for in-person days) Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.