Digital Traffic Manager

Ogilvy One is the Digital arm of Ogilvy South Africa.

We are focused on creating impactful relationships by design between our clients and their customers. We are on a mission to redefine the boundaries of creativity and technology. Our team is at the forefront of crafting innovative digital experiences that captivate, engage, and convert.

We are looking for a:

Digital Traffic Manager

We are looking for a highly organized and proactive Digital Traffic Manager to oversee and optimize resource allocation across Ogilvy One.

In this role, you will be the central hub of our operational ecosystem—managing capacity, workflow, and bandwidth across our key disciplines: Strategy, Creative, Development, Data & Analytics, and Search & Social.

You will work in close partnership with Digital Project Managers (who manage project scope, timelines, and execution with the disciplines) to ensure the right talent is assigned to the right work at the right time, maximizing team efficiency, work quality, and team well-being across all campaigns and projects.

Key Responsibilities:

• Cross-Discipline Resource Allocation & Scheduling: Centrally manage, schedule, and balance daily/weekly resources across Strategy, Creative, Development, Data & Analytics, and Search & Social.
• Project Management Partnership: Work hand-in-hand with Digital Project Management to review project scopes, timelines, and shift changes, matching upcoming pipeline demand against real-time agency capacity.
• Resource Optimisation & Capacity Planning: Continuously evaluate utilisation rates to ensure balanced workloads across teams, proactively flagging under/over-utilisation, preventing burnout, and maximising agency productivity.
• Traffic Meetings & Daily Triage: Lead daily/weekly traffic and status meetings with Discpline Leads and Project Managers to review project priorities, resolve resource conflicts, and re-allocate bandwidth based on shifting campaign needs.
• Skill Matching & Alignment: Understand the nuanced skill sets within each discipline to match the specific expertise required for complex tech, data, or creative briefs.
• Freelance & Contractor Management: Identify capacity gaps in advance; coordinate with Operations Director, onboard, and track freelance resources when internal bandwidth is maxed out.
• Reporting & Utilisation Analytics: Generate regular resource utilisation reports, bench-time tracking, and capacity forecast reports in conjunction with Project Managers.

Requirements:

Background & Experience:

• Proven Agency Traffic / Resource Management Experience: Solid experience as a Traffic Manager or Resource Manager within a fast-paced digital agency environment.
• Multi-Discipline Knowledge: Strong operational understanding of workflows across Strategy, Creative, Development, Data & Analytics, and Search & Social.
• PM Collaboration Experience: Proven track record of working seamlessly alongside Digital Project Managers and Account Leads.

Key Skills & Competencies:

• Resource Tool Proficiency: Deep experience using traffic and resource management software (e.g. Workbook, Smartsheets).
• Conflict Resolution & Negotiation: Exceptional diplomatic and problem-solving skills to navigate competing priorities between project managers, disciplines, and campaign deadlines.
• Proactive Risk Mitigation: Ability to spot resource bottlenecks, skill shortages, and scope creep risks early, proposing immediate operational solutions.
• Analytical Mindset: Comfortable working with bandwidth metrics, utilization percentages, and forecasting data.
• People & Culture Focus: A supportive, team-focused approach that keeps creatives, strategists, and tech teams motivated, engaged, and well-supported.

Offer:

• Location – Johannesburg.
• Hybrid model of 3:2.
• Local and Global client portfolio.