Digital Video Platform Manager, Selkirk TV

About Selkirk Sport, LLC

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

About the role

Selkirk TV is our pickleball media platform, with a YouTube channel, the STV app, live event streams, and a 24/7 linear channel. We’re looking for someone to run it day to day and help grow it into a profitable media business.

This is a hands-on platform role. You’ll publish and organize content, run live RTMP streams for tournaments, program the linear channel, and use analytics to improve discovery, watch time, and retention. You’ll work closely with our Content Strategy Director and with the production, creative, marketing, social, athlete relations, events, and e-commerce teams.

This role is a fit if you’ve been the person responsible for a YouTube channel or streaming platform: what goes live, when, how it’s packaged, and whether it performs.

This role is not a video editor, social media manager, or general content creator position. We have teams for those. This job is about platform operations, programming, and performance.

What you’ll do

Platform operations and publishing

• Run daily operations for Selkirk TV across YouTube and the STV app, including ingestion, publishing, and keeping content available.
• Upload, schedule, and publish video so every asset meets our format, quality, and brand standards.
• Write and test titles, descriptions, tags, and thumbnails to improve discoverability.
• Organize instructional series, original programming, and playlists so viewers can find and follow content easily.
• Keep the content library and digital assets accurate, versioned, and well organized.

Live streaming and linear programming

• Coordinate live RTMP streams for pickleball events, from setup and testing through on-air monitoring.
• Curate and schedule programming for the 24/7 Selkirk TV linear channel.
• Maintain a master programming calendar tied to product launches, tournaments, and campaigns.
• Troubleshoot playback, stream, and publishing issues, and escalate quickly when something breaks.

Performance and growth

• Track watch time, retention, CTR, and subscriber and viewer growth in YouTube Studio, STV app analytics, and related tools.
• Plan and run optimization projects aimed at audience growth, repeat viewing, and more content consumption.
• Find programming gaps and get more value from existing content through repackaging, redistribution, and better organization.
• Report regularly on performance, with clear recommendations for the Content Strategy Director and production teams.

Monetization and strategy

• Help identify and carry out monetization opportunities across YouTube and the STV app.
• Contribute to the roadmap for audience growth, library value, and viewer experience.
• Keep an eye on industry and competitor trends for new formats, features, and distribution opportunities.
• Document publishing and streaming workflows so operations stay consistent as we scale.

What you need

Please apply only if you have all of the following:

• 3+ years managing a YouTube channel, streaming platform, or digital video programming, where you were responsible for publishing and performance (not just creating content for it).
• Hands-on YouTube Studio experience with publishing, metadata, playlists, and analytics.
• Experience with a video CMS or OTT/streaming app platform, and with digital asset management.
• Working knowledge of live streaming workflows, including RTMP setup and stream monitoring.
• A solid understanding of video formats, compression, and metadata best practices.
• A track record of using performance data to grow audience or engagement, with results you can describe.
• Strong organization and attention to detail on a high-volume publishing schedule.
• Ability to work the Pacific Time schedule above and support occasional live events outside normal hours.

Nice to have

• Programming experience for a FAST or 24/7 linear channel
• YouTube monetization, sponsorship integration, or other video revenue experience
• A background in sports media, digital storytelling, or entertainment programming
• Familiarity with post-production workflows and short-form video trends
• A love of pickleball or sports culture

Working conditions

This is a remote role done from a home office, with occasional travel for team summits and major live-streamed events. It involves long stretches of screen time and occasionally lifting up to 25 lbs, with or without reasonable accommodation.

Our investment in you

• Medical, dental, and vision insurance, starting the first of the month after your start date
• 401(k) or Roth with a company match: 100% of the first 2% and 50% of the next 3%
• Up to 3 weeks of paid time off per year, accrued each pay period, plus paid company holidays
• Paid sick leave of at least 3 days per year, more where state law requires
• Paid maternity and paternity leave
• Company-paid life and AD&D insurance, with options to buy more
• Telemedicine for you and your household at no cost
• A confidential Employee Assistance Program for counseling, legal, and financial support
• Additional voluntary benefit plans
• 75% off Selkirk gear, plus up to 60% off leading outdoor, fitness, and nutrition brands through ExpertVoice

How to apply

Along with your resume, please include:

1. A link to a YouTube channel, streaming app, or linear channel you’ve managed, and what you were responsible for on it.
2. One metric you improved (watch time, retention, CTR, subscribers, etc.), what you changed, and the result.

Applications without these will not move forward.

Selkirk is an equal opportunity employer. We provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws.

Why Selkirk Sport?

Pickleball is the fastest-growing sport in the world, and Selkirk is leading the charge. Joining our team means more than just a job—it means being part of a high-energy brand that is defining a new era of sports culture. Whether you are collaborating with us in the office, working remotely, or joining our international teams, you will be part of a collaborative culture that values innovation and high performance. If you’re ready to bring your expertise to a fast-paced environment where your work makes a direct impact, we want to hear from you. Let’s build the future of pickleball together.