Dir, Digital Content, Creative & Social Media

Work Place Flexibility: Hybrid

Legal Entity: Entergy Services, LLC

Job Summary/Purpose

The Director of Content, Creative & Social Media is responsible for leading the strategy, creation, and management of all digital and rich media content across the organization’s platforms. This role oversees a multidisciplinary team and drives innovation in social media, creative services, videography, photography, graphic design, website optimization, podcasting, and digital platform strategy. The director ensures that content initiatives support business objectives, enhance brand presence, and foster measurable audience engagement.

Job Duties/Responsibilities

1. Content Strategy & Leadership
   • Develop and articulate a multi-year content and rich media strategy aligned with company objectives.
   • Lead end-to-end editorial direction and voice, setting brand storytelling frameworks, content pillars, and tone for consistent messaging across all channels.
   • Manage and scale content operations, including editorial processes, CMS governance, content lifecycle management, style guides and approvals.
   • Build, mentor and grow a high-performing team (social media strategists, multimedia specialists, SEO/content strategists, designers, videographers, photographers).

2. Social Media & Digital Platform Management

   • Develop and execute social media strategies for proactive/reactive engagement, AI strategy implementation, influencer programming, and community management.
   • Oversee management of all digital platforms, including website optimization, podcasting, and emerging channels.
   • Direct multimedia content programs (video, podcasts, web-based seminars), setting production standards and distribution strategies.

3. Creative Services & Production

   • Conceive and implement engaging visual communications, ranging from print design and video productions to digital presentations and graphic designs.
   • Oversee creative project delivery, ensuring timely, relevant, and quality output across photography, videography, and graphic design.
   • Manage relationships with agencies, freelancers, production partners, and platform subscriptions to deliver scalable content production within budget.

4. Website Optimization & Podcasting

   • Lead Entergy.com website content strategy, ensuring optimal user experience, SEO, GEO and performance analytics.
   • Direct podcasting initiatives, from concept development to production and distribution, aligning with broader content goals.
   • Integrate digital platform management with overall content strategy to maximize reach and engagement.

Minimum Requirements

Minimum education required of the position

• Bachelor’s degree required.

• Advanced degree preferred.

Minimum experience required of the position

• 10+ years of professional experience in content creation, digital media, or corporate communications.
• 5+ years of experience managing or leading creative teams.
• Expert knowledge in designing, implementing, and managing integrated strategic communications and content programs.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Proficiency in digital media/social media ecosystem, creative development process, and multimedia production.

Minimum knowledge, skills, and abilities required of the position

• Creative thinker with strong writing and storytelling skills.
• Team-focused collaborator with high emotional intelligence.
• Ability to motivate and mentor a team, fostering a culture of creativity and innovation.
• Flexibility and adaptability to work in a fast-paced, dynamic environment.

Other Attributes

• Functional Knowledge: Regarded as the technical expert in their particular field. Requires in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function.
• Business Expertise: Anticipates business and regulatory issues; recommends product, process or service improvements.
• Problem Solving: Leads projects with notable risk and complexity; develops the strategy for project execution.
• Impact: Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines.
• Interpersonal Skills: Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view.

Primary Location: Louisiana-New Orleans Louisiana : New Orleans || District of Columbia : Washington || Texas : The Woodlands
Job Function: Corporate
FLSA Status:
Relocation Option: Level I
Union description/code:
Number of Openings: 1
Req ID: 125598
Travel Percentage:Up to 25%

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEO page, or see statements below.

EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Know Your Rights: Workplace Discrimination is Illegal

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:

Office environment with minimal physical requirements. As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.