Direct Response Landing Page Strategist

About Us

Clickbait Agency is a performance-driven advertising agency working exclusively with 8 and 9-figure ecommerce brands. We build high-converting creative, funnels, and advertising campaigns that drive measurable growth. We're a fast-moving, performance-focused team that values ownership, strategic thinking, and results.

This is a fully remote position.

Role Overview

We're looking for an exceptional Direct Response Landing Page Strategist who can take a landing page from strategy to execution. You'll research the customer and offer, develop the messaging and page structure, write the copy, and actually build the page using AI and modern no-code/low-code tools. You should understand direct response, CRO, copywriting, offers, and customer psychology, and know how to create landing pages that convert cold traffic into customers.

Key Responsibilities

• Develop landing page strategies for ecommerce brands and cold traffic
• Research customers, products, markets, competitors, reviews, and objections
• Develop offers, positioning, messaging, headlines, copy, CTAs, and page structures
• Write and build high-converting landing pages from start to finish
• Ensure strong ad-to-page angle and messaging congruency
• Build and iterate pages using AI and no-code/low-code tools
• Analyze performance and identify conversion bottlenecks
• Plan and implement CRO and A/B tests
• Create landing page variations for different offers, audiences, and marketing angles
• Work closely with Creative Strategists and Media Buyers
• Continuously improve pages based on performance data

Qualifications & Requirements

• 2+ years of experience in direct-response marketing, landing pages, copywriting, CRO, or a similar role
• Proven experience creating or optimizing high-converting landing pages
• Strong direct-response copywriting and customer psychology skills
• Strong understanding of offers, messaging, objections, proof, and CTAs
• Experience with CRO and A/B testing
• Ability to research customers and markets independently
• Experience working with ecommerce brands and cold traffic
• Ability to build landing pages yourself, not just provide strategy or copy
• Strong written English and communication skills
• Highly analytical, detail-oriented, and commercially minded
• Comfortable working independently in a fast-paced remote environment

Preferred Skills & Bonuses

• Experience with 7, 8, or 9-figure ecommerce brands
• Experience with advertorials, VSLs, listicles, comparison pages, or quizzes
• Experience with Shopify or landing page builders such as Webflow, Framer, Unbounce, ClickFunnels, Replo, or similar
• Experience using AI tools such as ChatGPT, Claude, Gemini, Cursor, Lovable, or Bolt
• Experience with GA4, Google Tag Manager, Triple Whale, Northbeam, or similar
• Experience with Google Ads, YouTube Ads, or Meta Ads
• Strong understanding of ad-to-landing-page congruency