Director, Branded Content

Key Responsibilities

• Lead the post-sale creative development of custom branded video programs, partnering with Partnership Marketing and Creative Strategy teams to refine and evolve sold concepts into compelling, production-ready content
• Develop creative treatments, scripts, storyboards, and production plans that translate approved concepts into engaging, social-first storytelling tailored to FOS platforms and audiences
• Serve as the creative and production expert throughout campaign execution, identifying opportunities to strengthen or reimagine creative approaches while maintaining the original campaign objectives and partner commitments
• Present creative recommendations and refinements to internal stakeholders and clients, articulating the rationale behind creative decisions and navigating feedback to build alignment

• Lead the end-to-end creative execution of custom branded video productions, from pre-production and shoot planning through onsite direction, post-production, and final delivery
• Serve as the hands-on creative director for smaller-scale productions, directing talent, interviews, and crews to bring the creative vision to life
• Own the overarching creative vision for larger-scale productions, collaborating with external directors and production partners to ensure consistent creative execution
• Oversee video editing and post-production, providing clear, actionable direction on storytelling, pacing, graphics, sound, and overall production quality
• Partner with the Branded Content Producer and broader Multimedia team on production operations, planning, talent coordination, shoot logistics, and creative approvals
• Maintain high creative standards across branded video, ensuring content reflects the FOS brand, resonates with its audience, and delivers against partner objectives
• Proactively troubleshoot creative and production challenges, identifying solutions that balance storytelling quality, client expectations, budgets, and timelines

• Manage and mentor Branded Content Producer(s), providing creative guidance, production oversight, and professional development
• Oversee external directors, editors, and production partners, building a trusted network of freelance creative talent and vendors to scale production capabilities
• Develop production scopes, resource plans, and budgets in collaboration with the Branded Content team, identifying efficient approaches without sacrificing creative quality
• Oversee production timelines, resource allocation, and vendor deliverables to ensure projects are completed on time and within budget
• Establish scalable production processes, creative workflows, and quality-control standards to support a growing branded content business

• Work closely with Partnership Marketing, Creative Strategy, Multimedia, Sales, and Account Management to ensure alignment from post-sale creative development through campaign delivery
• Confidently lead creative presentations and discussions with clients, articulating concepts, production approaches, and recommendations with polish, clarity, and a strong understanding of partner objectives
• Navigate competing creative perspectives and client feedback, identifying thoughtful compromises and proactive solutions that protect the FOS brand while delivering against partner objectives
• Partner closely with the VP, Partnership Marketing to align on creative direction, key production decisions, and client-facing recommendations, proactively communicating progress, challenges, and opportunities
• Contribute to the continued development of FOS's branded content capabilities, identifying new formats, creative approaches, and production opportunities

Skills, Knowledge & Expertise

• 6-8+ years of experience in branded video, creative direction, or content production, preferably within digital media, sports media, a publisher, creative agency, or production company
• Demonstrated experience leading branded video projects from creative development through final delivery, with strong storytelling instincts and the ability to translate concepts into compelling treatments, scripts, and visual references
• Hands-on experience directing talent, interviews, and production crews, with the ability to independently lead smaller-scale productions and oversee creative execution on larger projects
• Deep understanding of video production and post-production workflows, including working knowledge of editing software such as Adobe Premiere Pro. Hands-on editing experience is a plus
• Strong understanding of the distinctions between editorial and branded content licensing agreements, including usage rights, distribution permissions, exclusivity, term lengths, ownership, and associated legal and commercial considerations
• Strong understanding of social-first storytelling and platform-specific best practices across YouTube, Instagram, TikTok, and emerging platforms, with an instinct for content that resonates with sports, business, and culture audiences
• Experience managing and mentoring creative talent, overseeing external production partners, and managing production budgets, resources, and timelines
• Excellent communication, presentation, and collaboration skills, with the ability to confidently present creative recommendations to clients, navigate competing perspectives, and build alignment across stakeholders
• Exceptional creative judgment, problem-solving skills, and an entrepreneurial mindset, with the ability to work autonomously, adapt under pressure, and help build scalable creative and production capabilities

Perks & Benefits

• Generous PTO policy to use as you please, plus sick time and company holidays
• Employer-sponsored health benefits, including medical, dental, and vision
• An annual professional development stipend and endless development opportunities at a growing startup
• Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
• Thrive in a dynamic environment with endless development opportunities at our growing startup