Director, Customer & Events Marketing

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Remote

Industry: Healthcare Technology (SaaS)

Company Size: 50+

What They Do: Our client is a cloud-based software platform and patient engagement technology that automates the collection of patient reported outcomes. It also offers procedure-specific education modules to help prepare patients for treatments and proactively monitors their recovery.

Contact HirexHire for more client information

THE ROLE

The Director, Customer & Events Marketing will drive expansion and upsell pipeline across strategic and Tier 2 accounts through account-based campaigns, customer lifecycle programs, and a customer advocacy and reference program that gives Sales credible proof points. This role will also own the strategy and execution of third-party and company-hosted events, with accountability for the pipeline those events source and influence. The Director will partner with Sales, Customer Success, Product, and Marketing to deepen relationships with health systems, medical device companies, and research organizations while navigating the multi-stakeholder buying committees and long, relationship-driven sales cycles typical of enterprise healthcare.

WHAT YOU WILL DO

• Analyze customer and product usage data to identify trends, segment strategic and Tier 2 accounts, and develop customer personas that inform expansion and retention strategies.

• Lead customer marketing campaigns across email, social media, digital advertising, and events to drive adoption, upsell, and cross-sell.

• Design and execute account-based marketing programs for strategic and Tier 2 customers in partnership with Sales and Customer Success to deepen adoption and engage new stakeholders.

• Develop customer lifecycle programs from onboarding through renewal and expansion, partnering with Sales and Customer Success to identify and advance expansion opportunities.

• Build and scale a customer advocacy and reference program that supports Sales and strengthens customer loyalty through case studies, testimonials, customer references and speakers, peer reviews, and analyst relations.

• Own the strategy, planning, and execution of third-party and company-hosted events, including industry conferences and customer and executive gatherings, to generate pipeline and deepen customer relationships.

• Own targets and attribution for event-sourced and event-influenced pipeline, evaluate third-party sponsorships against cost-per-opportunity goals, and build the business case for event spending.

• Define and track KPIs for customer engagement, retention, contribution to net revenue retention, sourced and influenced expansion pipeline, customer reference availability, customer lifetime value, and event ROI. Use the results to refine campaigns and programs.

• Partner closely with Sales, Customer Success, Product, and Marketing to deliver a consistent customer experience and align customer marketing with broader business goals.

• Manage the customer and event marketing budget, allocating funds across initiatives based on performance and expected ROI.

WHAT YOU WILL NEED

• 2–5 years of relevant experience in customer and events marketing.

• Proven ability to set customer marketing strategy, align cross-functional teams, and lead initiatives from planning through execution.

• Deep expertise in customer marketing, with experience growing expansion pipeline through account-based marketing, building customer advocacy and reference programs, and developing case studies.

• Experience leading strategy and execution for both third-party and company-hosted events.

• Strong analytical skills and the ability to apply customer data to segmentation, targeting, campaign strategy, and pipeline attribution.

• A track record of developing and executing customer marketing campaigns that drive measurable growth.

• Strong communication and presentation skills, with the ability to share customer insights and influence cross-functional teams.

• Proficiency with marketing automation tools and CRM platforms.

• Experience managing and motivating high-performing teams with diverse goals.

• Experience in U.S. B2B SaaS healthcare technology, ideally marketing to health systems, medical device companies, or research organizations, is a plus.

WHAT OUR CLIENT OFFERS YOU

Our client was selected as one of the top 50 "Best Small Companies to Work For in Chicago" and they pride themselves on their team culture and shared passion for working together to solve meaningful problems in health care to improve patient lives. Check out a few of their benefits below:

• Great Benefits - top-notch health, dental and vision insurance. Additional perks available including 401K.

• They are Mission Driven - our client's team is motivated to solve complex problems, drive medicine forward, and ultimately improve patient outcomes.

• True Idea Meritocracy - great ideas win out. They encourage all team members to challenge the status quo because their mission demands this.

• Flexible Time Off - they trust you to take the time you need when you feel it is appropriate, given your workload and responsibilities. No need to track it or save up.

• World-Class Team - they’re at the top of our industry because of our employees. They’re the best investment they can make, and they never forget that.

• Fast Growing - they are building the largest platform for healthcare providers, industry partners, researchers, and others to collaborate on the mission to improve patient outcomes.