Director, Digital Advertising

Job Locations: Open to US Remote Candidates

Job Summary:

The Director of Digital Advertising will help define member marketing strategy and paid media investments, driving new member acquisition, while evaluating and expanding Nationwide Marketing Group’s portfolio of channels and partners. In this role you will be responsible to scale our in-house center of excellence for performance and brand media buying and lead our growing team of performance marketers.

In this role you will have the opportunity to shape media investments across member and vendor partners, accelerate experimentation across emerging channels, and build more sophisticated measurement capabilities to inform future media strategies.

The role partners with Digital Marketing leadership, Customer Account Management, technology and website platform teams, and other business functions to translate organizational and member objectives into effective digital advertising strategies. To be successful, data and business context to make decisions, resolve complex issues, and identify opportunities to improve service offerings, operating models, and member value.

Success in this role requires digital advertising expertise, people leadership, analytical decision-making, cross-functional influence, and operational discipline. Builds a culture of trust, accountability, integrity, collaboration, continuous improvement, and scalable systems thinking.

Job Responsibilities:

Functional Leadership & Strategy

• Own Nationwide Marketing Group’s digital marketing strategy and investment across paid, owned, and earned channels, accountable for member acquisition and engagement, member-retailer traffic and leads, and the revenue those programs drive.
• Develop an integrated, full-funnel digital strategy that connects brand awareness and demand creation to member growth, retailer store traffic, and sales.
• Set the vision for the digital marketing playbook used across paid search, paid social, display, programmatic, video, CTV, email, and owned channels, from annual planning through in-market delivery and monthly performance readouts.
• Translate member and vendor campaign priorities into actionable, channel-specific media plans that serve both the organization and its member retailers.

Team Leadership & Development

• Lead, develop, and scale a high-performing digital marketing team, establishing clear accountability, career pathways, and a culture of experimentation and continuous improvement.
• Build an in-house digital media center of excellence, deciding which capabilities to own internally and where to use agencies, platforms, and managed services.
• Coach team members on performance marketing best practices, data-driven decision making, and AI-enabled ways of working.
• Mentor and grow talent to meet the evolving needs of members and vendor partners.

Operational Excellence & Scalable Systems

• Build scalable, repeatable digital marketing programs and playbooks that can be deployed efficiently across thousands of member retailers and diverse local markets.
• Manage the marketing technology stack, including ad platforms, DSP integrations, audience segmentation, analytics tools, and A/B testing infrastructure.
• Advance AI-enabled marketing operations, including rapid creative testing, budget-allocation modeling, audience-signal enrichment, and workflow automation to increase operating leverage.
• Serve as quality owner for all in-market digital executions, regularly auditing creative, placements, and funnel experiences for brand consistency, measurement rigor, and strategic alignment.
• Collaborate on technical SEO infrastructure, including schema, structured data, site performance, and search analytics for Nationwide and member retailer websites.

Performance & Financial Management

• Direct management and optimization of direct book-of-business, including vendor co-op; balancing reach, acquisition efficiency, member lifetime value, and incremental revenue.
• Own the digital performance dashboard, tracking impressions, CTR, CPA, conversion, member retention, retailer traffic and lead generation, and contribution to revenue.
• Lead attribution and measurement methodology with Analytics and Finance, including marketing mix modeling, incrementality testing, and lift studies.
• Turn attribution and customer journey data into actionable insights and reporting frameworks that guide investment and optimization.
• Report digital marketing performance and ROI to executive leadership monthly, with clear recommendations for budget reallocation and growth.
• Drive rapid experimentation across channels, audiences, and creative, restructuring underperforming campaigns and scaling what works.

Cross-Functional Leadership

• Partner with Operations, BI, and Finance to improve forecasting, budget pacing, and investment allocation across channels.
• Collaborate with Brand Marketing and PrimeMedia teams to develop high-performing static and video assets, testing frameworks, and creative refresh cadence.
• Work with Member Services, Sales, and Merchandising teams to align digital programs with member needs, vendor partner priorities, and category initiatives.
• Support development of educational assets for PrimeTime in partnership with internal and membership teams.
• Manage relationships with vendor partners, technology platforms, and third-party attribution providers.

Market & Innovation Leadership

• Own roadmap for emerging media capabilities within established channels such as paid search and paid social programs while evaluating new emerging channels.
• Monitor shifts in consumer behavior, the competitive landscape, and digital marketing technology, and bring forward new opportunities for Nationwide and its members.
• Pilot and evaluate emerging tools, platforms, and AI capabilities that can give independent retailers a competitive edge against national chains.
• Position Nationwide as a thought leader in digital marketing for independent retail by sharing insights, best practices, and education with member retailers and vendor partners.

Job Competencies:

• Functional Strategy & Direction: Translates organizational and Performance Marketing priorities into functional direction, operating priorities, and measurable outcomes for digital advertising.
• People Leadership & Organizational Development: Builds team capability through clear expectations, coaching, performance management, talent development, and resource planning.
• Digital Advertising & Performance Management: Applies advanced digital advertising expertise and performance analytics to guide channel strategy, campaign effectiveness, customer acquisition, and business outcomes.
• Operational Excellence & Systems Thinking: Designs and improves scalable operating models, workflows, quality standards, technology processes, and controls that enable consistent service delivery.
• Financial & Resource Management: Allocates people, budget, media investment, and operational resources based on business priorities, performance data, capacity, and expected return.
• Stakeholder Consultation & Influence: Builds alignment across marketing, technology, account management, analytics, and other functions; influences decisions and resolves complex cross-functional issues.
• Strategic Problem Solving & Decision Making: Evaluates complex business, performance, and operational issues; integrates data and business context to make sound decisions and establish effective courses of action.
• Continuous Improvement & Change Leadership: Identifies opportunities to improve services, processes, technology, and team capabilities; leads adoption of new approaches, platforms, automation, and evolving industry practices.

Basic Qualifications:

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 7+ years of experience in digital advertising, performance marketing, or paid media.
• 3+ years of experience leading or developing a digital marketing or advertising team.
• Demonstrated experience leading digital advertising programs across paid search, paid social, and other channels.
• Demonstrated experience with Google Ads, Microsoft Ads, Meta, GA4, Google Tag Manager, attribution platforms, and marketing analytics tools.
• Demonstrated experience setting priorities, processes, and performance standards for a marketing function.
• Demonstrated experience using data to inform strategic marketing decisions.
• Demonstrated experience managing advertising budgets and resource allocation.
• Demonstrated experience communicating strategy and performance to senior stakeholders.

Preferred Qualifications:

• Experience managing digital advertising programs across multiple clients, members, industries, locations, or business units.
• Experience managing significant advertising budgets and performance targets.
• Experience developing or scaling marketing services, operating models, processes, and technology-enabled workflows.
• Experience in B2B, retail, technology, membership, agency, or multi-location environments.
• Experience developing digital marketing strategies tied to acquisition, lead generation, revenue, retention, or other measurable business outcomes.
• Experience implementing automation, AI-enabled marketing capabilities, or emerging digital advertising technologies.
• Experience leading cross-functional initiatives involving marketing, technology, account management, analytics, or related functions.
• Experience managing multiple priorities while balancing operational execution with longer-term functional objectives.
• Proficiency with Microsoft Office or Google Workspace, including advanced Excel or Google Sheets capabilities.

Work Environment: Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of the workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.

About NMG:Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation, and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing, and business support organization of its kind, representing billions in combined annual sales across the membership.

For more than 50 years, we have remained committed to the independent channel, empowering members with the scale, sophistication, and efficiencies they need to compete while delivering the business intelligence, tools, and resources required to win in a changing marketplace. To learn more, visit nationwidegroup.org or our Nationwide Marketing Group LinkedIn page.

Why You Want to Work Here:At Nationwide Marketing Group, we believe our strength comes from the diversity of our people and the communities we serve. We’re committed to building teams where every individual feels valued, included, and supported to do their best work. Different voices and perspectives do more than broaden our thinking. They help us serve our members better.

But culture at NMG goes beyond our commitment to diversity and inclusion. We’re a community built on collaboration, respect, and a shared drive to help independent businesses thrive. You’ll join a team that celebrates wins together, tackles challenges head-on, and invests in both professional and personal growth.

NMG is proud to be an equal opportunity employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, veteran status, disability, or any other protected characteristic. If you need reasonable accommodations during the hiring process, let us know and we’ll make sure you have the support you need.

What We’ll Do For You:

• Competitive base pay and performance bonus, dependent on role
• Medical, dental, and vision benefits with low-cost coverage options
• Employer paid basic life and AD&D
• Employer paid short-term and long-term disability
• MetLife supplemental insurance options
• Matching 401(k) with 100 percent vesting
• Open PTO policy, paid holidays, and ten weeks of paid parental leave
• Business casual work environment